40 years (and one day) ago, Ethernet was born. What is Ethernet? It’s the basic network protocol that gives most of us access to the internet. Take a look under your desk. Chances are, you’ll see cables running from your computer to a phone-line-like connection in the wall. Those are Ethernet cables, lifelines that connect your computer to the world (wide web).
Ethernet was developed at Xerox PARC between 1973 and 1974, co-invented by Robert Metcalfe, David Boggs, Chuck Thacker and Butler Lampson. Today, we’re accustomed to being able to navigate from one site to another and download and upload files quickly, but this infant Ethernet wasn’t very fast. Luckily for us, the speed has increased by an order of magnitude about every 10 years or less: 10Mbps in 1973-83, 100Mbps in 1993, 1G in 1998, 10G in 2002 and 100G in 2013. Does that mean we’ll see Terabit Ethernet in 2023? IEEE (standards organization) recently launched a study group to explore the development of a 400Gbps Ethernet. So, if the current pattern continues, we can expect to see terabit Ethernet ratified in 2023-24 after a new study group forms in 2019-20…and then 10T Ethernet 10 years after that, then 100T, and then Petabit Ethernet 40 years after Ethernet’s Gbit 40th Anniversary! Today, it’s hard to conceive what it would be like to navigate at that speed, but in a handful of decades, it may very well be just as expected as 100G is today.
Want to know more about Xerox PARC’s accomplishments? Check out these links:
Flexible and Printing Electronics, FPE (Speaking of the future, who knows, maybe XMPie will print personalized computers on iGENs!)
By Larry Zusman, Worldwide Marketing Manager at XMPie, A Xerox Company
We all know that greeting cards have been around since the early days of printing. And at this time of year, we all receive them in one form or another. But for those companies that have the capability of using customer and company data in unique ways in print and cross-media campaigns, the holidays provide a “not-to-be-missed” opportunity to demonstrate the true value of personalized communications—to their customers. And this year, we are excited to bring our North American customers a special program to add personalized video to their XMPie-driven holiday campaigns.
Among the print and marketing service provider community, the story of the shoemaker who never has time to fix his own shoes is more apropos than ever. While XMPie users develop the most attention-getting, lead-generating campaigns for customers of all types and sizes, they seldom turn those skills upon themselves. For those few who do, self-promotion campaigns have won awards, praise from the industry, and most important, generated leads that have turned into new business. But many users – you know who you are – forget that when it comes to selling 1:1 multichannel campaigns, you need to demonstrate, not just talk about your ability to create “disruptive,” memorable campaigns.
Your customers are the most important ingredient for your continued success. So, it makes sense that this year you invest time and resources to deliver an engaging experience for them in your holiday campaign. For those of you with our uDirect solution, keep in mind that our Marketplace library has many wonderful holiday-themed uImage templates that can be easily incorporated into any campaign. You can also print personalized messages on specialty media and add customer-specific data in the gloss layer of your printed piece. Be inventive and your message will break through.
For our PersonalEffect and uStore customers, the opportunity for you is clear. At a time when companies are investing heavily in new media marketing, and the buzzword on everyone’s lips is “multichannel,” this is the ideal time to pull out all the stops on your holiday campaign. Use print, of course, but also incorporate the use of other media in your messages. Let a print piece start or contribute to the conversation of “thanks,” but also bring them to your Web or mobile site with additional content that reinforces and enhances your messages. Develop a campaign for a local store or restaurant with QR codes to add value to your words of thanks. Provide calendars and other products that will remind them of you and your value to them throughout the year. This may even spur them to look at putting a calendar app on their Facebook page.
Mail getting through the clutter is sometimes difficult, but using multiple channels for your message ensures arrival. Many customers will have their tablets with them and phones, and not be at their desk. Why wait to reach them when they return from where they are? Make sure your campaign is as portable as they are.
Enter Personalized Holiday Videos! For XMPie customers that want to demonstrate the newest capabilities in multichannel communications, and generate exciting new business opportunities in the coming year, we are offering holiday video personalization services through DME Studios, an advanced XMPie video technology provider. This video component, created with the new XMPie uDirect Video solution, is intended to supplement your existing cross-media campaign with PURLS that bring your customers to engaging, musical, multimedia videos, sending your personal “Thank You and Best Wishes in the New Year.”
These engaging, 3D animated videos can be accessed on a Web page or via QR codes to mobile devices. By adding this element to your print or multichannel campaign, you not only strengthen your messages of “thanks,” but position your firm as a leader in new media marketing. And if you do land a personalized video project (which is very likely), XMPie will support you all the way. If you want to know more about our holiday personalized video services, contact me at firstname.lastname@example.org.
As the title says, “it is time to show off” what you can do for your clients. Time to get those creative juices flowing – or find someone that can do that for you. Time to delve into the full capabilities of XMPie, if you have not yet done so. Time to get the word out there on how you can generate more response for your clients. Time to use new media to forge new opportunities as the communications landscape evolves in front of us. And lastly, time to take all that unique one-to-one power of your solution and put it to the best use possible: thank your customers for their support of all the great work you do for them.
AlphaGraphics North East Campaign Achieves 100% Response Rate and ‘Xcellence Award’ at 2012 XMPie Users Group Conference
By Christine DeNering (formerly Winter), PR/marketing programs manager, XMPie, A Xerox Company
Just over a month ago, the annual XMPie Users Group Conference was held in Boston. 189 people attended (up 23% from last year!), representing 13 countries, including USA, UK, Australia, Belgium, Brazil, Canada, Croatia, Germany, Netherlands, Norway, Portugal, Singapore, and Sweden. Women attendance was also up 50%, and there were over 35 sessions presented by Adobe, Xerox, prindoz, NEPS, VDP Success, PB Systems, InfoTrends, Traffic GMBH, and XMPie. In talking with some of the attendees, it was obvious that they were very pleased with this year’s conference. Frank Romano even stopped by and had some very positive things to say! Check out the video here.
I myself enjoyed the opportunity to learn and network with our customers. One story I’ve been meaning to share is that of this year’s Xcellence Award winner – AlphaGraphics North East. Stephen Jones was there to represent the Stockton, U.K.-based company and present the innovative marketing campaign that scored the most votes among attendees.
The campaign, referred to by AlphaGraphics as their ‘Contact Toolkit,’ has become an essential marketing tool for their internal and external sales teams to communicate with clients and prospects in a professional manner, sending out personalized, targeted and highly memorable information across multiple media, including email, SMS, direct mail and websites (Personalized URLs). Standard communications, such as a follow-up to a sales meeting or a request for product information, all receive a personal response, tailored to the customer enquiry.
The results of the ‘Contact Toolkit’ campaign demonstrate how AlphaGraphics’ competitive and innovative use of XMPie software works. A massive 100% of customers read through their personalized emails, and 99.3% clicked through to their Personalized URL, a response rate that speaks for itself. AlphaGraphics also greatly improved internal productivity levels and streamlined the overall sales process with this application.
AlphaGraphics North East prides itself as the most technologically advanced firm in the region, and is now offering this ‘Toolkit’ service to local and national businesses. So, a big congratulations to them, and thanks to Compu-Mail, Stoque and NEPS – three great customers who also submitted their work for the awards competition!
I had a chance to sit down with representatives from all four companies at the conference. Watch my interview with Stephen Jones, below, and hear more about AlphaGraphics’ winning campaign. A case study with more details will be coming soon, as well as the video clips from my other customer interviews, so stay tuned!
By the way, the XMPie Users Group in Germany will be holding their 4th conference November 20-21. Interested? Register here.
By Frannie Garvey, operations manager, XMPie Users Group
In the coming month, XMPie Users will be gathering to learn the latest knowledge and trends within cross-media communications at the XMPie Users Group Annual Conference in Boston. Will you be joining them? It’s not too late to register for this exciting event that brings together the best in the industry.
XMPie Users Group Conference
September 9– 12
- Sophie Vandebroek, Xerox Chief Technology Officer and President of the Xerox Innovation Group, will deliver a keynote session, “Knowledge Work in 2020: Are You Ready?”
- Three educational tracks for technical, design, and marketing professionals
- Sessions featuring the XMPie management and technology teams, Adobe, InfoTrends, fellow customers, industry professionals and partners
- Networking opportunities to connect with other XMPie users and customers
- Pre-conference tutorials providing deep-dives on programming and designing with the XMPie solutions
- Picking up where the Best of the Best Awards left off, the Xcellence Awards will be presented at the conference, showcasing attendees’ marketing campaigns that display the best practices and growing trends within cross-media communications
Download a copy of the agenda to review all of the great sessions planned!
Non Member Registration Rate: $895 USD
BEST VALUE! Member Registration Discounted Rate: $595 USD
Additional Pre-Conference Tutorials: $249 USD
Reserve your spot today to meet, interact and learn from the best!
Join us at The Revere Hotel Boston Common and take advantage of our discounted room rate of $209 a night if you reserve by Monday, August 27th. To receive this special attendee rate you must book online with the code “XMPie,” or call the hotel directly at +1 855 OREVERE (855-673-8373).
For more information on travel, transportation, local attractions and weather, click here.
We look forward seeing you in Boston!
As if you didn’t have enough reasons to come to the 2012 Conference, I received this email from the XMPie Users Group today:
“We have exciting news to share: Sophie Vandebroek, Xerox Chief Technology Officer and president of the Xerox Innovation Group, will deliver a keynote session, Knowledge Work in 2020: Are You Ready?, at the 2012 XMPie Users Group Conference! Dr. Vandebroek is responsible for overseeing Xerox’s research centers in Europe, Asia, Canada and the US as well as the Palo Alto Research Center (PARC Inc.).
During this session, Dr. Vandebroek will discuss how a confluence of multiple trends is quickly changing the nature of knowledge work. Businesses and individuals must adapt rapidly to succeed. A new framework and several scenarios of knowledge work in the year 2020 that go beyond the typical considerations of automation and globalization will be presented. The evolution of four dimensions is described: (1) technology, (2) information, (3) people, and (4) organizations. This comprehensive perspective helps analyze all aspects of knowledge work: sourcing, organization, training, execution, management, and evaluation.
As these aspects change, both businesses and individuals will be faced with new challenges and opportunities. Will they be ready? Some adaptations will come naturally; others are more counter intuitive and will require conscious preparation. Examples will be discussed which are already observable today and give advice on how one can prepare for the future.
Other exciting sessions scheduled for the 2012 conference include:
- XMPie President’s Keynote Address and Technology Update – Dr. Jacob Aizikowitz, XMPie Inc.
- Adobe Creative Suite 6 and Cross Media Campaigns – Adobe
- The State of the Multi-Channel Market: How Mobile, Social and Cloud Computing Drive Marketing Forward – Stephanie Pieruccini, Senior Research Analyst, InfoTrends
- XMPie New Products Session – XMPie Products Team
- Adobe PDF Workflows and Imaging in Support of PDF/VT – Adobe
Register today to ensure you do not miss this opportunity to hear from Dr. Vandebroek, Dr. Jacob Aizikowitz, Adobe, the XMPie experts, and your fellow customers!”
So, what are you waiting for? Or if you’re already registered to attend, what are you looking forward to most?
By Larry Zusman, worldwide marketing manager, XMPie, A Xerox Company
Although I spent most of my time the past few days in the XMPie booth at the DMA Annual Conference and Exhibition demonstrating our new Video Personalization solution as another component of integrated cross-media marketing, I also got the chance to walk around and network with many attending marketing professionals. Here are my observations.
It seems quite clear that print, email, Web, mobile, and even voice technologies are becoming so advanced, that they are becoming somewhat inconsequential. What I mean is that with untold numbers of companies involved in what could be defined as the “Cross-Media Marketing Landscape,” the real differentiators must come from more than just the technology.
As I walked around the show, it appeared at first glance that everyone is doing exactly the same thing. But, of course, that is not the case, as those that have flourished must be offering some type of unique selling proposition to their customers. The trick to finding what is inside their hat, so to speak, is to look for that magical formula for success. I believe that with most firms, in addition to them having the perfect solution to create relevance in their cross-media marketing, their unique value lies within the data strategy, gathering, and intelligence behind these communications. Those thriving are more than just cross-media marketing companies that can use variable data, images, graphics, and video. Rather, these are firms that have perfected the capture and analysis of data to understand the who, what, where, and most important, why of purchase behavior – past, present and future.
Through using this intelligence to drive integrated cross-media marketing campaigns with relevant print, email, Web, mobile, and now video content, these messages can break through the usual marketing clutter and evoke response and action. In short, it is the data that drives the decision. For those involved in cross-media marketing, it illuminates the need to develop campaigns that capture critical customer information, use it to generate highly-individualized communications, and track and analyze the results for optimal ROI.
Another important observation is that technologies must be viewed on a continuum of marketing tools. Clearly they are evolving at a never before anticipated pace, and as such, the value of the technology is much more important than the details. For example, lots of companies are using QR codes for their campaigns – they are an excellent tool for linking print to personal mobile sites (PURLs) – but it’s more important to view this “category” as technologies that bridge offline and online communications. By looking at it this way, you can leverage the concept with a wide selection of technology choices. For example, with the rise in mobile, voice systems and geo-location systems can also be used to bridge various modes of communications and can be factored into the cross-media mix.
DMA2011 had many themes, but perhaps the one that rang out the loudest, and was the main focus of Xerox CMO Christa Carone’s keynote speech on Sunday, is this: the world of direct marketing as we know it is morphing into something very different, in which all forms of media will become more convergent, direct, relevant, and in fact, intimate. What is most important for us all to remember is that as technology advances, and ways to communicate are introduced that we have not even dreamed about, the same marketing strategy will always remain – the more customers we can reach with content that grabs their attention, gets understood, and generates a positive response, the more we will sell, grow and profit.
By Frannie Garvey, operations manager, XMPie Users Group
The 2011 XMPie Users Group Conference is less than a month away! This year’s event will take place October 23 – 26 in Miami, Florida, and we’re looking forward to spending some time with the XMPie user community in some warm, sunny weather.
This is the only opportunity for face-to-face education and networking for marketing professionals using XMPie software – register today to reserve your place at this can’t-miss event!
- More than 35 unique sessions, including nine customer-delivered sessions
- Three educational tracks for programming, design, and marketing professionals
- General sessions featuring the XMPie management and technology teams, the XMPie Users Group Board of Directors, industry professionals and partners
- A number of networking opportunities to enable you to connect with your fellow XMPie customers
- Pre-conference tutorials providing deep-dives on programming and designing with XMPie solutions
- Dedicated time to talk with the event sponsors
A full copy of the event agenda can be downloaded from the XMPie Users Group website.
Best of the Best Competition
We will once again be running the Best of the Best Competition at this year’s XMPie Users Group Conference, providing attendees with the opportunity to showcase their successful cross-media marketing campaigns to their fellow XMPie users. If you’re interested in participating in this year’s competition, please contact the XMPie Users Group HQ team. Need more details on the contest? Check out the 2011 Conference overview page.
Registration for the conference is $895 USD per attendee, but full members of the XMPie Users Group receive a discounted registration rate of $595 USD. There is an additional registration fee of $249 USD to attend the pre-conference tutorials.
Travel and Hotel
The 2011 XMPie Users Group Conference will be held at the Hyatt Regency Miami. We have negotiated a special room rate of $159 USD per night for conference attendees; however, you must reserve your room by Friday, October 7 to ensure you receive this rate. You can make your reservations online.
If you will be attending the conference, you can fly into the Miami Airport or the Fort Lauderdale Airport. Additional details about traveling to and staying in Miami can be found on the XMPie Users Group website.