By Frannie Garvey, operations manager, XMPie Users Group
In the coming month, XMPie Users will be gathering to learn the latest knowledge and trends within cross-media communications at the XMPie Users Group Annual Conference in Boston. Will you be joining them? It’s not too late to register for this exciting event that brings together the best in the industry.
XMPie Users Group Conference
September 9– 12
- Sophie Vandebroek, Xerox Chief Technology Officer and President of the Xerox Innovation Group, will deliver a keynote session, “Knowledge Work in 2020: Are You Ready?”
- Three educational tracks for technical, design, and marketing professionals
- Sessions featuring the XMPie management and technology teams, Adobe, InfoTrends, fellow customers, industry professionals and partners
- Networking opportunities to connect with other XMPie users and customers
- Pre-conference tutorials providing deep-dives on programming and designing with the XMPie solutions
- Picking up where the Best of the Best Awards left off, the Xcellence Awards will be presented at the conference, showcasing attendees’ marketing campaigns that display the best practices and growing trends within cross-media communications
Download a copy of the agenda to review all of the great sessions planned!
Non Member Registration Rate: $895 USD
BEST VALUE! Member Registration Discounted Rate: $595 USD
Additional Pre-Conference Tutorials: $249 USD
Reserve your spot today to meet, interact and learn from the best!
Join us at The Revere Hotel Boston Common and take advantage of our discounted room rate of $209 a night if you reserve by Monday, August 27th. To receive this special attendee rate you must book online with the code “XMPie,” or call the hotel directly at +1 855 OREVERE (855-673-8373).
For more information on travel, transportation, local attractions and weather, click here.
We look forward seeing you in Boston!
As if you didn’t have enough reasons to come to the 2012 Conference, I received this email from the XMPie Users Group today:
“We have exciting news to share: Sophie Vandebroek, Xerox Chief Technology Officer and president of the Xerox Innovation Group, will deliver a keynote session, Knowledge Work in 2020: Are You Ready?, at the 2012 XMPie Users Group Conference! Dr. Vandebroek is responsible for overseeing Xerox’s research centers in Europe, Asia, Canada and the US as well as the Palo Alto Research Center (PARC Inc.).
During this session, Dr. Vandebroek will discuss how a confluence of multiple trends is quickly changing the nature of knowledge work. Businesses and individuals must adapt rapidly to succeed. A new framework and several scenarios of knowledge work in the year 2020 that go beyond the typical considerations of automation and globalization will be presented. The evolution of four dimensions is described: (1) technology, (2) information, (3) people, and (4) organizations. This comprehensive perspective helps analyze all aspects of knowledge work: sourcing, organization, training, execution, management, and evaluation.
As these aspects change, both businesses and individuals will be faced with new challenges and opportunities. Will they be ready? Some adaptations will come naturally; others are more counter intuitive and will require conscious preparation. Examples will be discussed which are already observable today and give advice on how one can prepare for the future.
Other exciting sessions scheduled for the 2012 conference include:
- XMPie President’s Keynote Address and Technology Update – Dr. Jacob Aizikowitz, XMPie Inc.
- Adobe Creative Suite 6 and Cross Media Campaigns – Adobe
- The State of the Multi-Channel Market: How Mobile, Social and Cloud Computing Drive Marketing Forward – Stephanie Pieruccini, Senior Research Analyst, InfoTrends
- XMPie New Products Session – XMPie Products Team
- Adobe PDF Workflows and Imaging in Support of PDF/VT – Adobe
Register today to ensure you do not miss this opportunity to hear from Dr. Vandebroek, Dr. Jacob Aizikowitz, Adobe, the XMPie experts, and your fellow customers!”
So, what are you waiting for? Or if you’re already registered to attend, what are you looking forward to most?
By Christine Winter, PR/Marketing Programs Manager, XMPie, A Xerox Company
Wow! That’s the first word that comes to my mind as I sit here reflecting on my first drupa experience, because ‘wow’ is a word that encompasses my many emotions from those 13 days – joy, happiness, pride, surprise, excitement, appreciation, hope, exhaustion, relief, gratification…
My feelings of joy, happiness and pride come from all that I saw the Xerox and XMPie team accomplish at this show. Before coming to drupa, I could only imagine how much effort and teamwork it would take to put together and run an exhibition of this size. Now I know.
For starters, the sales and marketing personnel had been working for months and months to coordinate all the logistics, promotions and customer experiences. The XMPie product, research and development team worked tirelessly to prepare new software versions and applications to showcase at the trade fair…and what a reaction they got!
uStore 6.0 was a big hit with its new features, including the ability for store customers to upload static Microsoft® Word, PowerPoint and PDF files, combine them with other uploaded documents and/or documents that are available in the store catalog, choose a binding method, and see a 3D preview.
Another new development that was introduced at the show and gained a lot of interest was our exciting new uStore Facebook Connector application, which allows brand/company pages to link to their XMPie uStore storefront via a Facebook app so that their fans can order company-branded, printed materials. The sample product we showcased was a perpetual calendar that included the birthdays and pictures of each individual’s Facebook friends. It was exciting to watch it go viral, gain XMPie over 100 new fans, and drive traffic to the Xerox 770 Digital Color Press on-site!
But perhaps the newest innovation that drew the largest crowd was XMPie Circle: The Digital Storyboard for 1:1 Multichannel Campaigns. During the first week, we ran live shows in the XMPie 1:1 Cinema Theatre every 30 minutes, and nearly every show was a full house! Circle is a SaaS solution for collaborating on, sketching, planning, building, reviewing and monitoring multichannel, individualized communications campaigns. And with its highly-visual campaign flow diagramming tools, intuitive user interface, and ability to seamlessly connect with the XMPie uProduce™ production engine, the feedback we got was that it would undoubtedly improve the way our customers work with their customers – making it easier for everyone to understand and sell the power of personalized cross-media campaigns.
On another note, my surprise, excitement and appreciation comes from the quality time we got to spend with our customers and prospects from all around the world, the several XMPie applications that were running on almost every Xerox press, and of course, the 36 Cirque du Soleil shows I got to watch over the course of the show in the Xerox booth.
But now, still with hope for new and revitalized customer relationships over the next few weeks as a result of our presence at drupa, the exhaustion has set in. I would be lying if I said I wasn’t relieved that I’m finally home (after making a quick stop in Paris), but overall, drupa was a great experience. I’m very pleased to have had the opportunity participate in the show and spend time in Düsseldorf with my colleagues….many of whom I had met for the first time.
Now I suppose it’s time to start planning for Graph Expo!
By Larry Zusman, worldwide marketing manager, XMPie, A Xerox Company
Although I spent most of my time the past few days in the XMPie booth at the DMA Annual Conference and Exhibition demonstrating our new Video Personalization solution as another component of integrated cross-media marketing, I also got the chance to walk around and network with many attending marketing professionals. Here are my observations.
It seems quite clear that print, email, Web, mobile, and even voice technologies are becoming so advanced, that they are becoming somewhat inconsequential. What I mean is that with untold numbers of companies involved in what could be defined as the “Cross-Media Marketing Landscape,” the real differentiators must come from more than just the technology.
As I walked around the show, it appeared at first glance that everyone is doing exactly the same thing. But, of course, that is not the case, as those that have flourished must be offering some type of unique selling proposition to their customers. The trick to finding what is inside their hat, so to speak, is to look for that magical formula for success. I believe that with most firms, in addition to them having the perfect solution to create relevance in their cross-media marketing, their unique value lies within the data strategy, gathering, and intelligence behind these communications. Those thriving are more than just cross-media marketing companies that can use variable data, images, graphics, and video. Rather, these are firms that have perfected the capture and analysis of data to understand the who, what, where, and most important, why of purchase behavior – past, present and future.
Through using this intelligence to drive integrated cross-media marketing campaigns with relevant print, email, Web, mobile, and now video content, these messages can break through the usual marketing clutter and evoke response and action. In short, it is the data that drives the decision. For those involved in cross-media marketing, it illuminates the need to develop campaigns that capture critical customer information, use it to generate highly-individualized communications, and track and analyze the results for optimal ROI.
Another important observation is that technologies must be viewed on a continuum of marketing tools. Clearly they are evolving at a never before anticipated pace, and as such, the value of the technology is much more important than the details. For example, lots of companies are using QR codes for their campaigns – they are an excellent tool for linking print to personal mobile sites (PURLs) – but it’s more important to view this “category” as technologies that bridge offline and online communications. By looking at it this way, you can leverage the concept with a wide selection of technology choices. For example, with the rise in mobile, voice systems and geo-location systems can also be used to bridge various modes of communications and can be factored into the cross-media mix.
DMA2011 had many themes, but perhaps the one that rang out the loudest, and was the main focus of Xerox CMO Christa Carone’s keynote speech on Sunday, is this: the world of direct marketing as we know it is morphing into something very different, in which all forms of media will become more convergent, direct, relevant, and in fact, intimate. What is most important for us all to remember is that as technology advances, and ways to communicate are introduced that we have not even dreamed about, the same marketing strategy will always remain – the more customers we can reach with content that grabs their attention, gets understood, and generates a positive response, the more we will sell, grow and profit.
By Frannie Garvey, operations manager, XMPie Users Group
The 2011 XMPie Users Group Conference is less than a month away! This year’s event will take place October 23 – 26 in Miami, Florida, and we’re looking forward to spending some time with the XMPie user community in some warm, sunny weather.
This is the only opportunity for face-to-face education and networking for marketing professionals using XMPie software – register today to reserve your place at this can’t-miss event!
- More than 35 unique sessions, including nine customer-delivered sessions
- Three educational tracks for programming, design, and marketing professionals
- General sessions featuring the XMPie management and technology teams, the XMPie Users Group Board of Directors, industry professionals and partners
- A number of networking opportunities to enable you to connect with your fellow XMPie customers
- Pre-conference tutorials providing deep-dives on programming and designing with XMPie solutions
- Dedicated time to talk with the event sponsors
A full copy of the event agenda can be downloaded from the XMPie Users Group website.
Best of the Best Competition
We will once again be running the Best of the Best Competition at this year’s XMPie Users Group Conference, providing attendees with the opportunity to showcase their successful cross-media marketing campaigns to their fellow XMPie users. If you’re interested in participating in this year’s competition, please contact the XMPie Users Group HQ team. Need more details on the contest? Check out the 2011 Conference overview page.
Registration for the conference is $895 USD per attendee, but full members of the XMPie Users Group receive a discounted registration rate of $595 USD. There is an additional registration fee of $249 USD to attend the pre-conference tutorials.
Travel and Hotel
The 2011 XMPie Users Group Conference will be held at the Hyatt Regency Miami. We have negotiated a special room rate of $159 USD per night for conference attendees; however, you must reserve your room by Friday, October 7 to ensure you receive this rate. You can make your reservations online.
If you will be attending the conference, you can fly into the Miami Airport or the Fort Lauderdale Airport. Additional details about traveling to and staying in Miami can be found on the XMPie Users Group website.
The XMPie Users Group in Germany kicked off their first meeting on May 24th. Hosted at Xerox Germany offices in Neuss, the event was a successful initial gathering where some of the top CEO’s and consultants in the direct marketing business attended.
In addition to networking breaks, the agenda at the meeting consisted of discussions about the need for a German-speaking Users Group, discussion of important case studies, as well as presentations given by key people from XMPie, including Yaron Mohaban, Vice President of Sales, EMEA, who spoke about the XMPie vision, strategy and roadmap.
The next meeting will be held on November 11, 2011 and will be organized by the managing board. Stay tuned for more details.
On a similar note, we are excited to announce on behalf of the XMPie Users Group that they have launched a new website (www.xmpieusers.org)! The new site has more publicly available content and offers improved networking and education functionality to better enable online collaboration.
New tools and features include:
- Improved online communities with photo galleries, discussion forums, libraries and wikis;
- A Career Center to post and search for positions related to working with XMPie (Note: this benefit is only available to full, paid members);
- A dynamic member profile with the ability to share resumes, upload images, and pull and share content from personal LinkedIn, YouTube, Picasa, Flickr, Facebook and Twitter accounts;
- An enhanced XMPie Users Group membership directory;
- Member and community “walls” to exchange messages with other members; etc.
They have also added a new Guest Membership option. Guest Membership provides increased access to the site, including the ability to participate in the online communities. This new option is intended to make the site more inclusive and provide potential members with better insight into all the group is able to offer, and best of all, it’s free!
We encourage you to head out to www.xmpieusers.org and sign up as a Guest Member to test out the site if you’re not already a member. If you have any questions about using the new site, please email firstname.lastname@example.org or call +1 (312) 321-5115.