It’s Time for GRAPH EXPO Again?!
By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company
I can’t believe I’ll be packing my bags tonight and heading to Chicago in the morning to attend the largest graphic communications exhibition and conference of the year. It seems like just yesterday (so cliché, I know) that I was shipping everything back to the office from GRAPH EXPO 2010 – the first tradeshow I had ever attended. But, it’s true; here we are again, and I must say I feel a little more prepared and a little less nervous this time around.
Just barely entering my second year at XMPie, I’ll be at the front desk in the XMPie section of Xerox booth #400 – ready to welcome you (with a big smile on my face if I’ve had enough coffee) and point you in the direction of live product demonstrations on all the latest versions of our state-of-the-art software solutions for variable data printing (VDP), integrated cross-media communications, and personalized Web-to-print. And if you’re interested in attending a presentation by one of our XMPie experts, partners or customers in the “Advantage Theater,” I’ll sign you right up and you’ll be entered in a drawing for a great prize at the close of the “show.”
Or, if you’re more interested in learning about the vision of XMPie and real customer success stories, I’ll show you to the QR code-driven Individualized Communications Management (ICM) wall where you can watch a slideshow and browse and obtain XMPie case studies in a wide variety of markets.
Plus, if you haven’t done so already, we’ll even have a self-serve kiosk inside the XMPie booth where you are invited to create your very own personalized Chicago 1:1 Dining Guide – brought to you by The Chicago Convention & Tourism Bureau and GRAPH EXPO 2011, and powered by XMPie. Based on your cuisine preferences, your guide will include some superb restaurant recommendations and fun facts about The Windy City! It’s fun, easy, FREE, and will only take you a few seconds.
But what I’m excited about most of all is a brand new solution we’ll be introducing and demonstrating – XMPie uVideo™! It’s the first-ever cinematic-quality video personalization solution that is fully-integrated within a complete 1:1 multi-channel platform, PersonalEffect®, and leverages Adobe® After Effects®. We’re talking personalized video with personalized text…personalized images…even personalized video inside personalized video! Don’t miss this opportunity to see it live for the first time in our booth (or if you can’t make it to the show, get a sneak peak here).
See you in Chicago!
What’s the PersonalEffect 5.0 Buzz All About?
If you are one of the many XMPie users who have been anticipating the release of XMPie PersonalEffect 5.0 (PE 5.0)—or a print service provider, creative professional, or corporate marketing department interested in cross-media—you should know all about the new advancements that the latest version of XMPie’s one-to-one variable data, cross-media communication solution brings.
As a new member of the XMPie family, I’ve been learning a lot about this software and its many innovative features for the creation of variable data print (VDP) and e-media communications in cross-media campaigns. But, one of the most valued features of PE 5.0, and the focus of this blog, is its support for Adobe Creative Suite 5 (CS5). Many of you, who may also be XMPie users, have been waiting to make the upgrade to CS5 as it offers more than 250 new tools and features for design, video editing, and Web development. Now that our software supports it, you can make the upgrade to both CS5 and PE 5.0, advancing your integrated marketing capabilities and keeping you on top of the latest industry technology and trends.
In fact, I asked Alastair Midgley, variable data print specialist for Kempenfelt Graphics Group, an award-winning Barrie printing company located in Ontario, Canada, for his feedback on the latest XMPie PersonalEffect upgrade (5.0):
“From uImage optimization to measuring e-mail marketing campaigns, XMPie has gone above and beyond with the release of PE 5.0. CS5 support, new barcode tips and tricks, XLIM enhancements, you name it…PE 5.0 ensures that XMPie remains the market leader in cross-media. This in turn keeps us competitive, vibrant and open to new business opportunities.”
I couldn’t have said it better myself.
So, since I cannot possibly go into all of the new features of PE 5.0 (unless you enjoy reading 10-page blogs), click here for a recap and visit us in booth #600 at Graph Expo 2010, Oct. 3-5, 2010 in Chicago, Ill. We look forward to seeing you there!