Tag: Circle

Why Loyalty Programs Are Poised for Growth

Why Loyalty Programs Are Poised for Growth

[ 0 ] September 17, 2014 |

In the marketing world, I am seeing the emergence of an exciting new era of “all things digital” that will require a change of mindset and skillset for marketers and service providers alike. Loyalty Clubs will take on a new level of importance and as a result, ongoing relevant customer communications that are personalized across different media channels, including print – will be more critical for marketing success than ever before. And the key to successfully deploy such massively individualized .. read more

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Circle’s Success: Thank You for the Praise!

Circle’s Success: Thank You for the Praise!

[ 0 ] July 1, 2013 |

We were humbled to read PODi’s recent praise of XMPie’s free, cloud-based campaign collaboration tool, Circle. PODi released a positive product briefing on Circle and we are very inspired when we hear their perspective and read that they find Circle to be such a helpful tool for the planning, collaboration and building of cross-media campaigns.

We developed Circle because we saw a real need for parties involved in cross-media campaigns to easily convey and interpret ideas and plans. Anyone who’s participated .. read more

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A Great Team + A Great Toolkit = Success

A Great Team + A Great Toolkit = Success

[ 0 ] June 14, 2013 |

Jerry Scher of WhatTheyThink recently wrote “Interpersonal Skills Influence Job Performance,”  a piece on how critical or detrimental specific personality traits are in the workplace. The traits discussed are all necessary elements to creating a well-functioning team (diplomacy, optimism, collaboration, flexibility, etc.) or traits that can hinder the creation of a well-functioning team (dogmatism, defensiveness, authoritativeness, domination, etc.). This piece got us thinking about how these traits – and the theory behind it all – apply to creative teams. In .. read more

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