We were humbled to read PODi’s recent praise of XMPie’s free, cloud-based campaign collaboration tool, Circle. PODi released a positive product briefing on Circle and we are very inspired when we hear their perspective and read that they find Circle to be such a helpful tool for the planning, collaboration and building of cross-media campaigns.
We developed Circle because we saw a real need for parties involved in cross-media campaigns to easily convey and interpret ideas and plans. Anyone who’s participated in a cross-media campaign, whether it be as the provider or the customer, knows how complicated it can be to visualize the campaign. There are so many elements to a cross-media campaign – print pieces that lead to PURLs that spur emails and mobile messages, and much more, in numerous combinations – and all of these elements can quickly lead to confusion. Circle addresses this by providing users with a virtual storyboard, where a campaign can be articulated to all parties involved in a highly visual manner, with creative examples too.
One of the areas where we’ve especially gotten praise for Circle, has been on the tool’s ability to help a salesperson pitch a campaign. As service providers are often faced with pitching campaigns to people with no working knowledge of cross-media (or sometimes of marketing in general), getting buy-in can sometimes be quite challenging. Circle users have found the tool to be a major asset when describing the concept of a proposed campaign, as it gives them the ability to tell a campaign’s story in pictures. For example, Graham Reed, New Business Director at Varia Solutions, had this to say about how Circle has helped his team sell campaigns:
“One of the fundamental issues that I have in sales in working with multi-channel solutions is how do I get buy-in and adoption from my customers. It is all well and good me and my team understanding the applications and benefits of a cross range of digital and print solutions, but sometimes the customers struggle to understand fully the journey and how all the various elements of a complete end to end marketing communication strategy can work together and in what order. Circle from XMPie has solved all these issue for us. This online campaign planning tool enables us to ‘Visually Articulate’ our ideas and solutions, which has assisted us to achieve much greater customer understanding of our ideas and strategies.”
To see what PODi has to say about Circle, take a look at their blog post here: http://www.blog.caslon.net/slick-tool-to-help-design-collaborate-and-sell-marketing-solutions and their product briefing here: http://www.caslon.net/XMPie-Circle-PODi-Product-Briefing.html and for a quick intro to Circle, watch the video below. Thank you very much to PODi and all of the Circle users who’ve given us so many compliments! We’re happy that Circle has contributed to your success!
You can download Circle for free at www.xmpie.com/circle.
Jerry Scher of WhatTheyThink recently wrote “Interpersonal Skills Influence Job Performance,” a piece on how critical or detrimental specific personality traits are in the workplace. The traits discussed are all necessary elements to creating a well-functioning team (diplomacy, optimism, collaboration, flexibility, etc.) or traits that can hinder the creation of a well-functioning team (dogmatism, defensiveness, authoritativeness, domination, etc.). This piece got us thinking about how these traits – and the theory behind it all – apply to creative teams. In the world of marketing service providers (MSPs), the team – which consists of every single person who touches a campaign – must function like a well-oiled machine. To properly function, these traits certainly play critical roles. Yet there are also tools available to MSPs that can be just as critical as the personalities of their people.
For example, the ability to collaborate is both wonderful and necessary, but how do you best put that ability to use? How can you turn your team’s harmony into a true competitive advantage? By implementing tools that are specifically designed to enhance and cater to collaboration. XMPie Circle, our free, cloud-based campaign collaboration and visualization tool, uniquely allows you to map out your cross-media campaign plan on a virtual storyboard. It gives your team – and any other stakeholders you want involved – the ability to work together in a highly visual environment that makes it easy for all parties involved to understand what the plan is and what people’s roles in the project will involve. Even those who work well together can experience communication issues, and when envisioning a cross-media campaign, its complexities can lead to misunderstanding. With a tool like Circle, you can ensure that everyone is on the same page, so that any feedback or suggestions given will be as effective and helpful as possible. You can view a short video demo and download the software for free at www.xmpie.com/circle.
Tools aren’t necessarily tangible things, though. Some of the best tools out there are strategies and knowledge. Ultimately, a team made up of good people is only as good as the strategies and knowledge that drive it. The approach that an MSP takes when pitching a cross-media campaign, for example, is critical to the company’s success, and there are a number of hurdles that are commonly faced here, such as how to: sell the idea overall, avoid the classic pitfalls, factor in budget and pricing, set the right expectations and position the ROMI. Armed with the proper strategies and knowledge, these hurdles can be easily overcome. This is the topic of our upcoming webinar on June 18 at 8am EDT, “Mastering the Numbers Game of 1:1 Cross-Media Marketing”. Join XMPie and cross-media expert Helene Blanchette to gain the necessary tools to combat these obstacles and help your team succeed. To register or to request a recording of the session, visit bit.ly/11MpHo3.