In the marketing world, I am seeing the emergence of an exciting new era of “all things digital” that will require a change of mindset and skillset for marketers and service providers alike. Loyalty Clubs will take on a new level of importance and as a result, ongoing relevant customer communications that are personalized across different media channels, including print – will be more critical for marketing success than ever before. And the key to successfully deploy such massively individualized .. read more
We were humbled to read PODi’s recent praise of XMPie’s free, cloud-based campaign collaboration tool, Circle. PODi released a positive product briefing on Circle and we are very inspired when we hear their perspective and read that they find Circle to be such a helpful tool for the planning, collaboration and building of cross-media campaigns.
We developed Circle because we saw a real need for parties involved in cross-media campaigns to easily convey and interpret ideas and plans. Anyone who’s participated .. read more
Jerry Scher of WhatTheyThink recently wrote “Interpersonal Skills Influence Job Performance,” a piece on how critical or detrimental specific personality traits are in the workplace. The traits discussed are all necessary elements to creating a well-functioning team (diplomacy, optimism, collaboration, flexibility, etc.) or traits that can hinder the creation of a well-functioning team (dogmatism, defensiveness, authoritativeness, domination, etc.). This piece got us thinking about how these traits – and the theory behind it all – apply to creative teams. In .. read more