AlphaGraphics North East Campaign Achieves 100% Response Rate and ‘Xcellence Award’ at 2012 XMPie Users Group Conference
By Christine DeNering (formerly Winter), PR/marketing programs manager, XMPie, A Xerox Company
Just over a month ago, the annual XMPie Users Group Conference was held in Boston. 189 people attended (up 23% from last year!), representing 13 countries, including USA, UK, Australia, Belgium, Brazil, Canada, Croatia, Germany, Netherlands, Norway, Portugal, Singapore, and Sweden. Women attendance was also up 50%, and there were over 35 sessions presented by Adobe, Xerox, prindoz, NEPS, VDP Success, PB Systems, InfoTrends, Traffic GMBH, and XMPie. In talking with some of the attendees, it was obvious that they were very pleased with this year’s conference. Frank Romano even stopped by and had some very positive things to say! Check out the video here.
I myself enjoyed the opportunity to learn and network with our customers. One story I’ve been meaning to share is that of this year’s Xcellence Award winner – AlphaGraphics North East. Stephen Jones was there to represent the Stockton, U.K.-based company and present the innovative marketing campaign that scored the most votes among attendees.
The campaign, referred to by AlphaGraphics as their ‘Contact Toolkit,’ has become an essential marketing tool for their internal and external sales teams to communicate with clients and prospects in a professional manner, sending out personalized, targeted and highly memorable information across multiple media, including email, SMS, direct mail and websites (Personalized URLs). Standard communications, such as a follow-up to a sales meeting or a request for product information, all receive a personal response, tailored to the customer enquiry.
The results of the ‘Contact Toolkit’ campaign demonstrate how AlphaGraphics’ competitive and innovative use of XMPie software works. A massive 100% of customers read through their personalized emails, and 99.3% clicked through to their Personalized URL, a response rate that speaks for itself. AlphaGraphics also greatly improved internal productivity levels and streamlined the overall sales process with this application.
AlphaGraphics North East prides itself as the most technologically advanced firm in the region, and is now offering this ‘Toolkit’ service to local and national businesses. So, a big congratulations to them, and thanks to Compu-Mail, Stoque and NEPS – three great customers who also submitted their work for the awards competition!
I had a chance to sit down with representatives from all four companies at the conference. Watch my interview with Stephen Jones, below, and hear more about AlphaGraphics’ winning campaign. A case study with more details will be coming soon, as well as the video clips from my other customer interviews, so stay tuned!
By the way, the XMPie Users Group in Germany will be holding their 4th conference November 20-21. Interested? Register here.
By Frannie Garvey, operations manager, XMPie Users Group
In the coming month, XMPie Users will be gathering to learn the latest knowledge and trends within cross-media communications at the XMPie Users Group Annual Conference in Boston. Will you be joining them? It’s not too late to register for this exciting event that brings together the best in the industry.
XMPie Users Group Conference
September 9– 12
- Sophie Vandebroek, Xerox Chief Technology Officer and President of the Xerox Innovation Group, will deliver a keynote session, “Knowledge Work in 2020: Are You Ready?”
- Three educational tracks for technical, design, and marketing professionals
- Sessions featuring the XMPie management and technology teams, Adobe, InfoTrends, fellow customers, industry professionals and partners
- Networking opportunities to connect with other XMPie users and customers
- Pre-conference tutorials providing deep-dives on programming and designing with the XMPie solutions
- Picking up where the Best of the Best Awards left off, the Xcellence Awards will be presented at the conference, showcasing attendees’ marketing campaigns that display the best practices and growing trends within cross-media communications
Download a copy of the agenda to review all of the great sessions planned!
Non Member Registration Rate: $895 USD
BEST VALUE! Member Registration Discounted Rate: $595 USD
Additional Pre-Conference Tutorials: $249 USD
Reserve your spot today to meet, interact and learn from the best!
Join us at The Revere Hotel Boston Common and take advantage of our discounted room rate of $209 a night if you reserve by Monday, August 27th. To receive this special attendee rate you must book online with the code “XMPie,” or call the hotel directly at +1 855 OREVERE (855-673-8373).
For more information on travel, transportation, local attractions and weather, click here.
We look forward seeing you in Boston!
By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company
I can’t believe I’ll be packing my bags tonight and heading to Chicago in the morning to attend the largest graphic communications exhibition and conference of the year. It seems like just yesterday (so cliché, I know) that I was shipping everything back to the office from GRAPH EXPO 2010 – the first tradeshow I had ever attended. But, it’s true; here we are again, and I must say I feel a little more prepared and a little less nervous this time around.
Just barely entering my second year at XMPie, I’ll be at the front desk in the XMPie section of Xerox booth #400 – ready to welcome you (with a big smile on my face if I’ve had enough coffee) and point you in the direction of live product demonstrations on all the latest versions of our state-of-the-art software solutions for variable data printing (VDP), integrated cross-media communications, and personalized Web-to-print. And if you’re interested in attending a presentation by one of our XMPie experts, partners or customers in the “Advantage Theater,” I’ll sign you right up and you’ll be entered in a drawing for a great prize at the close of the “show.”
Or, if you’re more interested in learning about the vision of XMPie and real customer success stories, I’ll show you to the QR code-driven Individualized Communications Management (ICM) wall where you can watch a slideshow and browse and obtain XMPie case studies in a wide variety of markets.
Plus, if you haven’t done so already, we’ll even have a self-serve kiosk inside the XMPie booth where you are invited to create your very own personalized Chicago 1:1 Dining Guide – brought to you by The Chicago Convention & Tourism Bureau and GRAPH EXPO 2011, and powered by XMPie. Based on your cuisine preferences, your guide will include some superb restaurant recommendations and fun facts about The Windy City! It’s fun, easy, FREE, and will only take you a few seconds.
But what I’m excited about most of all is a brand new solution we’ll be introducing and demonstrating – XMPie uVideo™! It’s the first-ever cinematic-quality video personalization solution that is fully-integrated within a complete 1:1 multi-channel platform, PersonalEffect®, and leverages Adobe® After Effects®. We’re talking personalized video with personalized text…personalized images…even personalized video inside personalized video! Don’t miss this opportunity to see it live for the first time in our booth (or if you can’t make it to the show, get a sneak peak here).
See you in Chicago!
If you are one of the many XMPie users who have been anticipating the release of XMPie PersonalEffect 5.0 (PE 5.0)—or a print service provider, creative professional, or corporate marketing department interested in cross-media—you should know all about the new advancements that the latest version of XMPie’s one-to-one variable data, cross-media communication solution brings.
As a new member of the XMPie family, I’ve been learning a lot about this software and its many innovative features for the creation of variable data print (VDP) and e-media communications in cross-media campaigns. But, one of the most valued features of PE 5.0, and the focus of this blog, is its support for Adobe Creative Suite 5 (CS5). Many of you, who may also be XMPie users, have been waiting to make the upgrade to CS5 as it offers more than 250 new tools and features for design, video editing, and Web development. Now that our software supports it, you can make the upgrade to both CS5 and PE 5.0, advancing your integrated marketing capabilities and keeping you on top of the latest industry technology and trends.
In fact, I asked Alastair Midgley, variable data print specialist for Kempenfelt Graphics Group, an award-winning Barrie printing company located in Ontario, Canada, for his feedback on the latest XMPie PersonalEffect upgrade (5.0):
“From uImage optimization to measuring e-mail marketing campaigns, XMPie has gone above and beyond with the release of PE 5.0. CS5 support, new barcode tips and tricks, XLIM enhancements, you name it…PE 5.0 ensures that XMPie remains the market leader in cross-media. This in turn keeps us competitive, vibrant and open to new business opportunities.”
I couldn’t have said it better myself.
So, since I cannot possibly go into all of the new features of PE 5.0 (unless you enjoy reading 10-page blogs), click here for a recap and visit us in booth #600 at Graph Expo 2010, Oct. 3-5, 2010 in Chicago, Ill. We look forward to seeing you there!