Tag: 1:1

For XMPie Users, The Holidays Are The Perfect Time To Show Off!

For XMPie Users, The Holidays Are The Perfect Time To Show Off!

[ 0 ] November 29, 2012 |

By Larry Zusman, Worldwide Marketing Manager at XMPie, A Xerox Company

 

We all know that greeting cards have been around since the early days of printing. And at this time of year, we all receive them in one form or another. But for those companies that have the capability of using customer and company data in unique ways in print and cross-media campaigns, the holidays provide a “not-to-be-missed” opportunity to demonstrate the true value of personalized communications—to their customers.  And this .. read more

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AlphaGraphics North East Campaign Achieves 100% Response Rate and ‘Xcellence Award’ at 2012 XMPie Users Group Conference

AlphaGraphics North East Campaign Achieves 100% Response Rate and ‘Xcellence Award’ at 2012 XMPie Users Group Conference

[ 1 ] November 9, 2012 |

By Christine DeNering (formerly Winter), PR/marketing programs manager, XMPie, A Xerox Company

 

Just over a month ago, the annual XMPie Users Group Conference was held in Boston. 189 people attended (up 23% from last year!), representing 13 countries, including USA, UK, Australia, Belgium, Brazil, Canada, Croatia, Germany, Netherlands, Norway, Portugal, Singapore, and Sweden. Women attendance was also up 50%, and there were over 35 sessions presented by Adobe, Xerox, prindoz, NEPS, VDP Success, PB Systems, InfoTrends, Traffic GMBH, and XMPie. In .. read more

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It’s Not Too Late to Register for the XMPie Users Group Annual Conference

It’s Not Too Late to Register for the XMPie Users Group Annual Conference

[ 0 ] August 20, 2012 |

By Frannie Garvey, operations manager, XMPie Users Group

In the coming month, XMPie Users will be gathering to learn the latest knowledge and trends within cross-media communications at the XMPie Users Group Annual Conference in Boston. Will you be joining them? It’s not too late to register for this exciting event that brings together the best in the industry.

Register Today!

XMPie Users Group Conference

September 9– 12

Boston, Massachusetts

Conference Highlights 

Sophie Vandebroek, Xerox Chief Technology Officer and President of the Xerox Innovation Group, will deliver .. read more

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5 Tips For Integrating QR Codes Into a Campaign

5 Tips For Integrating QR Codes Into a Campaign

[ 4 ] June 29, 2012 |

By John Arnsdorf, product marketing manager at XMPie, A Xerox Company

Even though QR Codes have been around since the mid 90’s, their adoption rate has only recently taken off. This is due in part to a larger population of people toting smartphones with higher resolution cameras, larger screens, faster Internet connections, and lower data rates. Between July and December 2010, QR Code scanning increased an astonishing 1,200% across North America, according to a report from mobile payments and marketing company .. read more

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It’s My Birthday…You Can Email Me If You Want To

It’s My Birthday…You Can Email Me If You Want To

[ 0 ] May 31, 2012 |

By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company

Today is my 25th birthday. Yes, I know. Your reaction was probably something like “Oh my goodness…you’re such a baby,” or “Good for you! Your car insurance premium will go down now.”

I’m not telling you this because I want you to send me a card or gift like my grandma did, call and sing to me like one of my co-workers did, take me out to lunch like my future father-in-law .. read more

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First Impressions of a drupa Newbie

First Impressions of a drupa Newbie

[ 2 ] May 22, 2012 |

By Christine Winter, PR/Marketing Programs Manager, XMPie, A Xerox Company

Wow! That’s the first word that comes to my mind as I sit here reflecting on my first drupa experience, because ‘wow’ is a word that encompasses my many emotions from those 13 days – joy, happiness, pride, surprise, excitement, appreciation, hope, exhaustion, relief, gratification…

My feelings of joy, happiness and pride come from all that I saw the Xerox and XMPie team accomplish at this show. Before coming to drupa, I .. read more

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Variable Data Printing for Higher Customer Engagement

Variable Data Printing for Higher Customer Engagement

[ 0 ] March 9, 2012 |

This article originally appeared in Druckmagazin by Druckvorm (Germany).

By Judy Berlin, worldwide marketing manager, XMPie, A Xerox Company

There’s no doubt that reaching consumers in today’s Information Age requires new techniques – and a major shift from mass marketing to direct marketing has occurred. It used to be sufficient to advertise your business anywhere and everywhere, hoping that people would notice you and that your hard work would pay off. But actually, this “spray and pray” method of marketing made us .. read more

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Something Old, Something New – Looking Forward to 2012

Something Old, Something New – Looking Forward to 2012

[ 4 ] January 12, 2012 |

By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company 

Here we are…almost through the second week of 2012 already! And while I feel like 2011 went by way too fast, I’m extremely excited about the year ahead.

This is going to be a big year for me for a number of reasons – both personally and professionally. First of all, I am getting married! Nothing beats that. If only I could get Robin Nelson at Trialogue Direct to put together a .. read more

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Meet Herman and Get a Seat at the 2012 PODi AppForum

Meet Herman and Get a Seat at the 2012 PODi AppForum

[ 0 ] December 16, 2011 |

By Larry Zusman, worldwide marketing manager, XMPie, A Xerox Company

What do a guy who acts like a future Jimmy Fallon, personalized videos, and XMPie cross-media all have in common? They are all being used to promote the 2012 PODi AppForum in Las Vegas this January.

PODi, together with DME Studios, a premier marketing agency specializing in innovative forms of communication, and one of XMPie’s first customers in North America, developed a fully integrated, attendee acquisition campaign that uses a .. read more

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Got the Less-than-Perfect Profit Blues?

Got the Less-than-Perfect Profit Blues?

[ 1 ] December 1, 2011 |

By Larry Zusman, worldwide marketing manager, XMPie, A Xerox Company

The Cleveland House of Blues is a very cool venue for a presentation. That goes without saying. But when you add a room full of attendees at a ‘Lunch ‘N Learn’ that are hungry for the keys to success in cross-media marketing, you have just the right harmony for a successful event.

Yesterday, I had the privilege of meeting and speaking with some of our prospects and customers in the Cleveland Ohio .. read more

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