Filed under: Awards, Cross Media, E-mail, Events, General
By Ranen Goren, VP, Cross-Media Products & Enterprise Solutions, XMPie
ExactTarget, which has been an XMPie partner for the last three years powering the e-mail technology behind the XMPie e-Mail Service, recently presented XMPie with the “2010 Embedded Partner of the Year” Grand Prize Award!
This is an important milestone for the partnership between XMPie and ExactTarget because it shows that interactive marketing experts acknowledge the power of the integrated e-mail service, as provided by ExactTarget, within a complete cross-media solution, as provided by XMPie.
Here’s what the judging committee had to say about the XMPie solution.
XMPie’s embedded ExactTarget offering…
1. Provides seamless integration as part of software and services offering;
2. Enables clients to offer sophisticated use of e-mail;
3. Includes advanced personalization; and
4. Delivers a strong feature set and superior deliverability.
For example, the XMPie e-mail below includes a personalized image, greeting and URL, which are sophisticated features that have proven to increase response rates for us and our customers. XMPie makes it possible to do all of this, with the superior deliverability and tracking of ExactTarget, in one single software package that integrates print, e-mail, Web and SMS together into real cross-media campaigns.
Receiving the ExactTarget award was exciting and timely. Just the day before, I presented XMPie’s latest e-mail features of our one-to-one cross-media solution, PersonalEffect 5.0, at the XMPie Users Group Conference in Orlando, Fla. With the wealth of new features and improvements, together with the new lower pricing options offered by the XMPie e-Mail Service, we had a lot of great news to deliver.
For our customers who are not using the XMPie e-Mail Service, I believe the best news for you is that we now provide a free trial option that allows you to evaluate it very easily and for free, with no commitment at all. With this new option, every XMPie customer with the cross-media edition would benefit from checking out our much improved – and affordable – e-mail options.
We were a bit surprised and delighted to see that almost everyone in the audience that came to the e-mail session at the Users Group Conference is already using e-mail in their campaigns. This was a big improvement from previous years when we saw only 30 to 50% using e-mail. It shows again that e-mail has become more than just a “nice-to-have,” but rather a critical ingredient in the cross-media mix.