News Flash: Personalized Video Secrets Revealed
There are early-adopters who have asked us to keep this under wraps. They have encouraged us to take this information and hide it away for all time like the lost ark in “Raiders”. But with data from Social Media Examiner http://www.socialmediaexaminer.com/ showing over three quarters of marketers increasing their video budgets YOY, search results with video links having 41% more click-throughs than text links, and home pages with videos having a 53 times more likely chance of being at the top of search pages, it is important that every company have a chance to take advantage of these market dynamics. The data makes it is obvious that video marketing is fast becoming a critical medium for reaching an audience, getting a message read and evoking the desired action. Furthermore, the exponential growth of videos on mobile devices and especially tablets http://videoindustrynews.com creates exciting new opportunities for any company able to generate, deploy and/or use them. The measurable increase in response with marketing campaigns using relevant, highly targeted content versus static messaging in print, emails and the web has been well-documented. So it seems intuitive that if you could link a database with recipient-specific content to powerful motion-graphics video software like Adobe® After Effects™, and output movies with personalized text, images, graphics and video footage, which can be seen on any device, that you would have something that would generate significant ROI and new business opportunities.
And that (hush-hush) is exactly what you now can do. XMPie uDirect® Video software is the solution for creating pre-generated, After Effects-based, personalized, mp4 videos: http://www.xmpie.com/PEVideo. But why is it so easy to sell these personalized videos for those firms not positioned as traditional video production houses, like MSPs and DM agencies? Because you are not selling static movies – you are selling recipient-specific video messaging that is an extension of your multichannel campaigns – oftentimes using similar content to the other campaign components, i.e. print, email, Web. For providers, you are presumed to be providing this component – and tracking and measuring its success, as with the other parts of the campaign.
There are more secrets to share. First, to use the XMPie solution you do have to have a working knowledge of After Effects but do not need Hollywood-level design expertise. The key is being able to manipulate content and work with layers in an AE project. There are college students graduating from Graphic Arts and Video Production programs everywhere that know how to do this. Right where you do business there is probably a video firm or two that can assist you with creating a custom template. And to help you get off the ground quickly, there are even stock video sites with ready-to-use After Effects templates – thousands of them in fact. Check out www.revostock.com, for example, and feast your eyes on some fantastic templates that can be used as is, modified or shown to prospects as excellent idea-starters. Best of all, if you need assistance with creating custom personalized video templates, we have help for you through our advanced video technology partners (more on this later).
Personalized videos are being sold and developed in many industries. For automotive companies and dealers, targeted movies showing the new model is the perfect “vehicle” for marketing of lease renewals:
In the travel and hospitality industry, customized videos display relevant location, hotel, activity and contact information for each recipient:
In the financial sector, personalized videos have been very effective at generating double-digit response rates and conversion rates exceeding 95%. Other industries with significant growth opportunities with personalized video campaigns include retail, event marketing, gaming, sales motivation and manufacturing. This new world of video personalization is clearly a world of opportunity for those able to deliver it.
Once you have the data linked to the AE project, generating and rendering the movies is relatively simple. The magic is in the ability of the solution to render the static content once and stitch it together with the variable content for each individual video – automatically. After the rendering of the mp4 movies is complete, there are many options for deployment, hosting and delivery, and none of them are something secret. For example, you could use an email tied to a PURL with the video embedded on the landing page. The PURL and video reside on a server or cloud. XMPie personalized videos are treated no different than any other mp4 movie. In our soon-to-be-released next version, you will be able to render the videos and automatically upload them to YouTube® or Vimeo®. However you set it up, it’s easy, straightforward, and should certainly not be a barrier to adding this to your service offerings and using it to drive response.
OK, you know you can sell it, but are not sure you can create, host and deploy it. For those of you who want to dip in the pool and not dive in, we have the perfect roadmap. You start by using one of our advanced video technology partners for the whole project or part of it. Your success is guaranteed. You get a lot smarter about how to do it. And once you establish a track record as a provider or a competence level as a user, you make the needed investments to go into this business and make it part of your campaigns.
And the price to get into this video personalization business? That is the biggest secret of them all which must be revealed. The XMPie solution is under $10,000 (US). And Adobe After Effects is around a $1000 (US). In short, we are talking about a very small investment with a very large return.
As IDC summarized in their most recent Product Flash on uDirect Video, “PSPs (which are often referred to as marketing service providers these days) understand the value of personalization to increase the chances for success in reaching end customers. Previously 1:1 marketing meant print, email, and Web content, and now, video can really take a campaign to the next level…XMPie has packaged and priced uDirect Video to make it widely accessible.”
So what are you waiting for? Why be last to the party? Grab your share of the revenue, profit and business growth with this exciting new media. Want to experience more personalized video samples and hear more? Click on the link to our 1to1 Portal below and learn all about this new market and the XMPie video personalization solution in our recent Webinar on the subject. If you don’t have access to our Portal but want to view the webinar, email me a request at firstname.lastname@example.org.
XMPie Webinar Replay: Lights…Camera…Video Personalization and Maps in Action!