Sunshine and Software: Join Us in Miami!
By Frannie Garvey, operations manager, XMPie Users Group
The 2011 XMPie Users Group Conference is less than a month away! This year’s event will take place October 23 – 26 in Miami, Florida, and we’re looking forward to spending some time with the XMPie user community in some warm, sunny weather.
This is the only opportunity for face-to-face education and networking for marketing professionals using XMPie software – register today to reserve your place at this can’t-miss event!
Conference Highlights
- More than 35 unique sessions, including nine customer-delivered sessions
- Three educational tracks for programming, design, and marketing professionals
- General sessions featuring the XMPie management and technology teams, the XMPie Users Group Board of Directors, industry professionals and partners
- A number of networking opportunities to enable you to connect with your fellow XMPie customers
- Pre-conference tutorials providing deep-dives on programming and designing with XMPie solutions
- Dedicated time to talk with the event sponsors
A full copy of the event agenda can be downloaded from the XMPie Users Group website.
Best of the Best Competition
We will once again be running the Best of the Best Competition at this year’s XMPie Users Group Conference, providing attendees with the opportunity to showcase their successful cross-media marketing campaigns to their fellow XMPie users. If you’re interested in participating in this year’s competition, please contact the XMPie Users Group HQ team. Need more details on the contest? Check out the 2011 Conference overview page.
Registration
Registration for the conference is $895 USD per attendee, but full members of the XMPie Users Group receive a discounted registration rate of $595 USD. There is an additional registration fee of $249 USD to attend the pre-conference tutorials.
Travel and Hotel
The 2011 XMPie Users Group Conference will be held at the Hyatt Regency Miami. We have negotiated a special room rate of $159 USD per night for conference attendees; however, you must reserve your room by Friday, October 7 to ensure you receive this rate. You can make your reservations online.
If you will be attending the conference, you can fly into the Miami Airport or the Fort Lauderdale Airport. Additional details about traveling to and staying in Miami can be found on the XMPie Users Group website.
Five Good Reasons to Attend DMA2011
Filed under: Cross Media, Events, General, Marketing, One-to-one
By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company
Unless you’re a N.Y. Yankees fan, why wouldn’t you (the real-time marketer) want an excuse to visit Boston for “the global event for real-time marketers?” Exactly. GRAPH EXPO has come and gone, and now it’s time to shift focus towards DMA2011. Here are five reasons to register today:
- We’ll be there! Visit booth #620 to see first hand how XMPie can help you reel in more business and profit with 1:1 multi-channel marketing communications. And, of course, we’ll be showcasing the new solution that got lots of buzz and won a Must See ‘em award at GRAPH EXPO — XMPie uVideo. In fact, hear Xerox CMO Christa Carone talk about why she’s excited about new video technologies here! That leads me to #2…
- Xerox CMO Christa Carone is the Sunday morning keynote speaker. She’ll discuss how to break through information overload with customized marketing and personalized cross-media communications. Her speech, entitled “Are You Talking to Me? Mastering Relevant Messaging through Mass Customization,” will begin at 11:30 a.m. on Oct. 2. Click here for a sneak peak!
- Boston is a very cool, fun place. Lots of things to see and do. Did you know it’s one of America’s oldest cities? Check out this list of some sights to check out while you’re in Boston for DMA2011.
- It’s the perfect opportunity to check out the coolest, new cutting-edge marketing tools and techniques, of course! Acquisition and lead generation. Creative and production. Real-time and trigger marketing. Mobile strategies. Direct and digital marketing fundamentals. Cross-channel strategy. Data, measurement and attribution. Retention and loyalty. Brand, social and content marketing. These are the hot topics this year, and over 400 technology partners and solution providers (like XMPie) — and many more marketing experts — will be there to help guide you in the right direction for your business.
- Did I mention XMPie is an exhibitor? Sorry; I couldn’t resist.
Hope to see you there!
It’s Time for GRAPH EXPO Again?!
By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company
I can’t believe I’ll be packing my bags tonight and heading to Chicago in the morning to attend the largest graphic communications exhibition and conference of the year. It seems like just yesterday (so cliché, I know) that I was shipping everything back to the office from GRAPH EXPO 2010 – the first tradeshow I had ever attended. But, it’s true; here we are again, and I must say I feel a little more prepared and a little less nervous this time around.
Just barely entering my second year at XMPie, I’ll be at the front desk in the XMPie section of Xerox booth #400 – ready to welcome you (with a big smile on my face if I’ve had enough coffee) and point you in the direction of live product demonstrations on all the latest versions of our state-of-the-art software solutions for variable data printing (VDP), integrated cross-media communications, and personalized Web-to-print. And if you’re interested in attending a presentation by one of our XMPie experts, partners or customers in the “Advantage Theater,” I’ll sign you right up and you’ll be entered in a drawing for a great prize at the close of the “show.”
Or, if you’re more interested in learning about the vision of XMPie and real customer success stories, I’ll show you to the QR code-driven Individualized Communications Management (ICM) wall where you can watch a slideshow and browse and obtain XMPie case studies in a wide variety of markets.
Plus, if you haven’t done so already, we’ll even have a self-serve kiosk inside the XMPie booth where you are invited to create your very own personalized Chicago 1:1 Dining Guide – brought to you by The Chicago Convention & Tourism Bureau and GRAPH EXPO 2011, and powered by XMPie. Based on your cuisine preferences, your guide will include some superb restaurant recommendations and fun facts about The Windy City! It’s fun, easy, FREE, and will only take you a few seconds.
But what I’m excited about most of all is a brand new solution we’ll be introducing and demonstrating – XMPie uVideo™! It’s the first-ever cinematic-quality video personalization solution that is fully-integrated within a complete 1:1 multi-channel platform, PersonalEffect®, and leverages Adobe® After Effects®. We’re talking personalized video with personalized text…personalized images…even personalized video inside personalized video! Don’t miss this opportunity to see it live for the first time in our booth (or if you can’t make it to the show, get a sneak peak here).
See you in Chicago!