XMPie MC for iPhone: Cross-Media Campaign Tracking & Analysis On-The-Go
Filed under: Cross Media, General, Marketing Analytics
Today, I am excited to announce that XMPie has just recently launched its very first XMPie iPhone application – and it’s free! It’s called XMPie MC (Marketing Console) and is available in the Apple iTunes Store.
The application allows you to view and share your uProduce Marketing Console Dashboard reports directly from your iPhone. You can magnify the reports to show the table as well as the chart, and you can also refresh the report to update it with more current data and send the report via e-mail. This powerful capability provides new opportunities to continue the dialogue and provide meaningful follow-up within moments of a customer or prospect interaction.
Timothy Perrett, technical solutions specialist at XMPie, gives a brief demonstration of the application in this YouTube video.
Again, this free XMPie MC (Marketing Console) application is available in the Apple iTunes Store. We hope you find it intuitive and beneficial to your business! If you are not currently a user of XMPie’s uProduce Marketing Console for campaign tracking and analysis, and would like to learn more, please visit www.xmpie.com/mc.
What’s the PersonalEffect 5.0 Buzz All About?
If you are one of the many XMPie users who have been anticipating the release of XMPie PersonalEffect 5.0 (PE 5.0)—or a print service provider, creative professional, or corporate marketing department interested in cross-media—you should know all about the new advancements that the latest version of XMPie’s one-to-one variable data, cross-media communication solution brings.
As a new member of the XMPie family, I’ve been learning a lot about this software and its many innovative features for the creation of variable data print (VDP) and e-media communications in cross-media campaigns. But, one of the most valued features of PE 5.0, and the focus of this blog, is its support for Adobe Creative Suite 5 (CS5). Many of you, who may also be XMPie users, have been waiting to make the upgrade to CS5 as it offers more than 250 new tools and features for design, video editing, and Web development. Now that our software supports it, you can make the upgrade to both CS5 and PE 5.0, advancing your integrated marketing capabilities and keeping you on top of the latest industry technology and trends.
In fact, I asked Alastair Midgley, variable data print specialist for Kempenfelt Graphics Group, an award-winning Barrie printing company located in Ontario, Canada, for his feedback on the latest XMPie PersonalEffect upgrade (5.0):
“From uImage optimization to measuring e-mail marketing campaigns, XMPie has gone above and beyond with the release of PE 5.0. CS5 support, new barcode tips and tricks, XLIM enhancements, you name it…PE 5.0 ensures that XMPie remains the market leader in cross-media. This in turn keeps us competitive, vibrant and open to new business opportunities.”
I couldn’t have said it better myself.
So, since I cannot possibly go into all of the new features of PE 5.0 (unless you enjoy reading 10-page blogs), click here for a recap and visit us in booth #600 at Graph Expo 2010, Oct. 3-5, 2010 in Chicago, Ill. We look forward to seeing you there!