Happy 10th Anniversary XMPie!
Last Friday, July 2nd, was the 10th anniversary of XMPie. It was a pleasant, sunny morning here in NYC, and as I was walking east on 48th Street to the office, I reflected on this milestone. My thoughts led me to realize that it is not so much the independence of the business that we are celebrating. What we are really celebrating is the livelihood, strength and relevancy of the XMPie brand.
With the suite of solutions, capabilities, beliefs and vision that XMPie represents, it made a huge difference in the business lives of many of our customers. Some had dreams of practicing cross media, one-to-one communication, but could not see how to do it. Others never realized that personalization in digital printing is just a piece of one-to-one communication, which is a much bigger and more promising business space. For both of these customer types, XMPie showed the way and gave the platform from which they could innovate, expand their businesses (sometimes even re-invent their business with a different flavor, focus and even name) and lead the industry. And now, these customers are opening our eyes, showing us where we have gaps, and helping us developing the insights of where the next frontiers should be.
This synergistic relationship between us and our customers, which spans these last 10 years, is what we are celebrating. And this relationship is what we desire to maintain and expand as we go forward to the next 10 years.
Editor’s Note: Jacob Aizikowitz is President of XMPie