Personalization for Improving Health
There are many thought-provoking success stories that can be attributed to campaigns that involve personalized publishing, but here’s one that was sponsored by the England’s Department of Health that has made a definite positive social impact.
The British government announced Change4Life, England’s first and the world’s most ambitious social marketing campaign aimed at reducing rising levels of childhood obesity.
Lateral Group used XMPie® and the Xerox® iGen3® 110 Digital Production Press paired with a CX Print Server powered by Creo® to achieve the objectives of Change4Life - to motivate families at risk of obesity by encouraging them to respond and engage in long-term behaviour changes.
To help them with this important program, Lateral Group created a compelling “How Are The Kids” package, printed on recyclable stock certified by the Forest Stewardship Council, which included a Handbook for Healthy, Happy Kids, a personalized action plan, and a Change4Life calendar with activity stickers for families to easily track their day-to-day progress. The personalized packages were produced as a result of responses to quesionnaires that were submitted.
You can read more about this Xerox Best-of-the-Best contest winner at http://www.xmpie.com/change4life