Not long ago, almost all equipment in the packaging industry was analog, but this is quickly changing. Although the industry is still highly dependent on conventional printing, like flexography, significant growth in digital label and package printing is on the rise. Digital printing is opening the packaging market to new opportunities like customized and personalized packaging. In fact, Smithers Pira forecasts that digital print for packaging will more than double from $6.6 billion in 2013 to $14.4 billion in 2018.
The .. read more
With the rise of personal digital technology, consumers are connected 24/7. They determine what messages they see, when they want to see them using their preferred communication method. They are more informed, more empowered, more demanding and more mobile than ever before – sparking a common challenge for many marketers: How do you attract and retain consumers in this mobile age?
At XMPie, we’re always thinking about how we can help marketers and providers communicate more successfully with consumers and build .. read more
By: Jeroen van Druenen, president of the XMPie Users Group and CEO of Jubels from the Netherlands
Personalization, multichannel marketing, marketing automation, digital media, print… What do all of these have in common? They are critical elements for customer communications in today’s digital age. These elements, and many more, will be highlighted at the upcoming annual XMPie Users Group Conference from Oct. 25-28 in Miami, where XMPie users, partners, suppliers and experts will gather to discuss industry trends and share best .. read more
by Deb Haines, Senior Trainer & Solution Specialist, XMPie
Recently I was able to attend PePcon 2015 – the PRINT and ePUBLISHING conference, in Philadelphia, PA. For those of you that do not know, PePcon is one of the best conferences for learning and gaining valuable insight on using InDesign and (some) Photoshop for creating a variety of items, including books, eBooks, interactive documents, developing iPad/Tablet apps, to meet many experts and trainers, and to network with fellow designers. Beside all .. read more
By Deb Haines, Senior Trainer/Solutions Specialist at XMPie
For graphic designers, the need to prepare different versions of practically the same document is commonplace – invitations, certificates, menus datasheets, or business cards to name a few. They may also have to take an existing design and change many data-related items in it, such as updating prices on a menu, or changing images and copy for a ‘specials’ flyer. Instead of updating the design manually, there are ways to automate this process using .. read more
Posted by Zvika Leybovich, Manager, 1:1 Media technologies, XMPie:
In part 3 of our XMPie Designer Series: VDP Best Practices and Optimization Techniques, we’re going to explore transparency methods. If you’re looking to change and improve the way you use transparency in your design files, this post is for you!
The “See Through” Effect
The “see through” effect is a common design element that many designers want to achieve in their design work. To do this there are a variety of methods, some of which .. read more
[View the story “Multichannel Motivation at #XUG15EU” on Storify]
By Christian Kopocz, CEO of prindoz (Germany) and XMPie User Group Board Member.
Next month I have the privilege of being a co-host of the inaugural XUG15EU XMPie Users Group Conference in Berlin. This is a unique European event to complement our annual event in the USA which is happening later in the year.
The XMPie community is growing fast in Europe so there is pressing need to bring everyone together with common goals – to share knowledge, spark imagination and help .. read more
By Ayelet Szabo-Melamed, Product Marketing Manager at XMPie
We just had a great webinar to introduce the latest XMPie product– uMerge. We answered many questions during the webinar but one question in particular was repeated in many variations and I’d like to take this opportunity to answer it:
What is the big difference between uMerge and our other product, uCreate Print? It looks like there is all the same functionality. Is this just uCreate Print in the cloud? What if I have .. read more
Spring has sprung and we’re finally into April! The change of seasons gives a renewed sense of energy and it is the ideal time to take a fresh look at things. One of our customers in the UK, Latcham Direct, recently created a campaign that I think will pique your interest and hopefully give you a little inspiration as you set out your plans for the next few months.
Latcham wanted to showcase their sophisticated variable data cross media capabilities while .. read more