Reflecting on a Recent XMPie Webinar
by Jacob Aizikowitz – President, XMPie
Traditionally, High-Volume / High-Speed personalized print applications, such as billing statements, were in the classical transactional space. Many TransPromo applications were also based on classical or legacy transactional workflows (mainly characterized by the use of IPDS / AFP / IJPDS as print workflow protocols.)
With the advancements in print technology, introducing top quality color and a rich selection of substrates, together with high speed and high duty cycles, the door to attractive direct .. read more
5 ways to change the conversation
It’s time to talk Technology. Not Print.
It may sound counterintuitive but as we move into 2015 the PSP business model continues to change fast. Don’t get left behind.
“Since we’ve converted to a technology business we’ve been talking less and less about printing… more about full program management, turn-key solutions, and our print volume has increased every year,” says Kenneth Shriber of Ditto Documents. “The less we talk about print, our printing volume has grown significantly!” .. read more
By Ayelet Szabo-Melamed, Product Marketing Manager, XMPie
In today’s always-on, digital world, it’s refreshing to learn that hundreds of graphic communications and marketing professionals will be celebrating print by participating in Print Media Centr’s “International Print Day” on Wednesday, Oct. 8.
Dubbed “international” with the objective to trend worldwide, Print Media Centr wants to remind those not in the industry that print is everywhere – even in social media timelines. Participants can take to their social channels to provide education and information .. read more
In the marketing world, I am seeing the emergence of an exciting new era of “all things digital” that will require a change of mindset and skillset for marketers and service providers alike. Loyalty Clubs will take on a new level of importance and as a result, ongoing relevant customer communications that are personalized across different media channels, including print – will be more critical for marketing success than ever before. And the key to successfully deploy such massively individualized .. read more
An introduction to print marketing with personalized video, by John Arnsdorf, Product Marketing Manager at XMPie. This article was first published in Printing Industries of America: The Magazine (June 2014 edition).
Personalization across multiple channels, creating a two-way dialogue between seller and customer, is a key goal that ensures optimum customer experience, brand building and increased ROMI. Personalizing text, images and charts is just a first step towards launching a successful omnichannel campaign. Print service providers can now stand out even further from .. read more
Register here for the next XMPie webinar to learn more about this ground-breaking one-to-one personalized subscription campaign.
Turning Customers into Brand Ambassadors with XMPie | A customer story – Opera de Montreal
Tuesday, May 20, 2014
11:00 a.m. to 12:00 p.m. EDT
What time does the Webinar begin in my time zone?
Opéra De Montréal hits a high note with personalized customer communications
Opéra De Montréal used to rely on a steady audience of annual ticket-holders. Yet times are changing and the business faces a critical .. read more
Jefferson Riley, CEO of the THP Creative Group had built up a diverse commercial print business in the greater Atlanta area providing conventional, digital and large format print and promotional products to corporate clients across a wide range of industries. THP had been in operation for 36 years, yet by the end of 2012, the business was facing a severe crisis. Sales had been in decline from 2008 to 2011 and then went flat to the extent that Riley was forced .. read more
Web-to-print is transforming the print industry, bringing with it a host of benefits for print providers:
But what about the benefits for your customers? How can you sell your Web-to-print service? A recent white paper from the National Association for Printing Leadership (NAPL) Research Center, “Web-to-print: The Promise, the Potential, and the Reality,” (sponsored by Xerox) has found that some printers are finding it difficult to convince customers of the payback for their own businesses. Here are 10 Steps to ensuring .. read more
Successfully transforming your print business into a cross media marketing services provider is no easy feat. Not only is it likely that your staff may not yet have the skills, knowledge or desire to make that change, but also your customers probably aren’t yet even asking for such services and they likely don’t even know that many commercial printers already offer such campaigns!
Yet, getting into shape to successfully achieve cross media success by integrating digital and print may .. read more
By Judy Berlin, VP Worldwide Marketing, XMPie
10 tips for boosting your marketing campaigns with personalized landing pages
When Time Magazine Europe needed assistance in moving from a manual postal mail-based subscription process to harnessing the potential of an online order system they turned to Latcham Direct, a UK-based company providing direct mail, cross media, document management and print management services.
In the past, Time Magazine’s subscription method had relied on a time-consuming and expensive system whereby customers manually completed and .. read more