uStore 4.0: “A Complete and Powerful Solution”
It’s official. The latest version of XMPie’s Web-to-print, marketing portal solution, uStore® 4.0, is now available, and last week, I got a sneak peak! It’s new look and ease-of-use features make it even more practical and manageable for service providers, creative agencies and enterprise firms to build e-commerce-enabled stores and marketing portals.
In fact, uStore 4.0 has several new Web portal capabilities to help users expand their operations into the business-to-consumer (B-to-C) space. With anonymous shopping for instance, store visitors can .. read more
Happy 10th Anniversary XMPie!
Last Friday, July 2nd, was the 10th anniversary of XMPie. It was a pleasant, sunny morning here in NYC, and as I was walking east on 48th Street to the office, I reflected on this milestone. My thoughts led me to realize that it is not so much the independence of the business that we are celebrating. What we are really celebrating is the livelihood, strength and relevancy of the XMPie brand.
With the suite of solutions, capabilities, beliefs and vision .. read more
Personalization for Improving Health
There are many thought-provoking success stories that can be attributed to campaigns that involve personalized publishing, but here’s one that was sponsored by the England’s Department of Health that has made a definite positive social impact.
The British government announced Change4Life, England’s first and the world’s most ambitious social marketing campaign aimed at reducing rising levels of childhood obesity.
Lateral Group used XMPie® and the Xerox® iGen3® 110 Digital Production Press paired with a CX Print Server powered by Creo® to achieve .. read more
Busy Days at IPEX
Birmingham’s weather has been surprisingly nice for IPEX. Unfortunately, we haven’t had any free time to enjoy it! The XMPie exhibit has been filled wall-to-wall with people since the show started on Tuesday and our resident experts have been tied-up giving back-to-back demonstrations. Attendees have even been stopping in their tracks in the corridors to listen to presentations, which has caused quite the traffic jam.
The XMPie Advantage playground has proven very popular with attendees interested in getting some hands-on experience .. read more
XMPie at On Demand – Standing Room Only
Word around On Demand is that attendance is light, but you wouldn’t know that based on the traffic in the XMPie booth. From the minute the doors opened on Tuesday, the demonstration stations have been packed.
The XMPie Advantage Theatre presentations have also been very well attended. In fact, XMPie customer Brian DeWitt of Prism presented yesterday to a full house of attendees all interested in hearing how Prism is using XMPie software for a very unique sales application.
If Tuesday is .. read more
Reading the Writing on the Wall
With the explosive popularity of social media networks like Facebook, Twitter, LinkedIn, and other such sites in recent years, it has become clear that the new model for business communication is in the dialogue and not the monologue.
CMO’s are quickly realizing that there is no longer a place for the simplistic, one-way conversations that marketing practitioners have depended upon so heavily in past. We all know there is a sophisticated sector of digital baby boomers that will soon become the .. read more