Recent Articles

XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 2: Need to Crop? Use Photoshop!

XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 2: Need to Crop? Use Photoshop!

[ 0 ] April 13, 2015 |

Posted by Zvika Leybovich, Manager, 1:1 Media technologies, XMPie:

As we move on to part two of our XMPie Designer Series: VDP Best Practices and Optimization Techniques, we’re going to explore another photo manipulating technique: cropping. Cropping is a great way for designers to accentuate certain aspects of an image or photo to complement their layout.

There are a variety of ways designers can crop their images, but some methods are better than others for optimizing final output files. Let’s examine the difference between .. read more

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XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 1: Optimizing Images For Your Layout

XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 1: Optimizing Images For Your Layout

[ 4 ] March 24, 2015 |

Posted by Zvika Leybovich, Manager, 1:1 Media technologies, XMPie:

Calling all designers using Adobe® InDesign! If you’re looking for best practice tips and optimization techniques to maximize your design output, our five-part XMPie Designer Blog Series is just the ticket.

In this series we’ll explore a variety of ways for designers to improve performance and boost output results, ranging from image resolution and cropping to transparency effects and proper use of layers. All of XMPie’s products are tightly integrated with Adobe InDesign Creative software, .. read more

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XMPie Software and Personalized Print in High-Volume / High-Speed Applications

XMPie Software and Personalized Print in High-Volume / High-Speed Applications

[ 0 ] February 5, 2015 |

Reflecting on a Recent XMPie Webinar

by Jacob Aizikowitz – President, XMPie

Traditionally, High-Volume / High-Speed personalized print applications, such as billing statements, were in the classical transactional space.   Many TransPromo applications were also based on classical or legacy transactional workflows (mainly characterized by the use of IPDS / AFP / IJPDS as print workflow protocols.)

With the advancements in print technology, introducing top quality color and a rich selection of substrates, together with high speed and high duty cycles, the door to attractive direct .. read more

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Still need a New Year’s Resolution? Stop Talking about Print!

Still need a New Year’s Resolution? Stop Talking about Print!

[ 0 ] January 19, 2015 |

 

5 ways to change the conversation

It’s time to talk Technology. Not Print.

It may sound counterintuitive but as we move into 2015 the PSP business model continues to change fast.  Don’t get left behind.

 “Since we’ve converted to a technology business we’ve been talking less and less about printing… more about full program management, turn-key solutions, and our print volume has increased every year,” says Kenneth Shriber of Ditto Documents. “The less we talk about print, our printing volume has grown significantly!” .. read more

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Participate in International Print Day; Showcase the Power of Print

Participate in International Print Day; Showcase the Power of Print

[ 0 ] October 6, 2014 |

By Ayelet Szabo-Melamed, Product Marketing Manager, XMPie

In today’s always-on, digital world, it’s refreshing to learn that hundreds of graphic communications and marketing professionals will be celebrating print by participating in Print Media Centr’s “International Print Day” on Wednesday, Oct. 8.

Dubbed “international” with the objective to trend worldwide, Print Media Centr wants to remind those not in the industry that print is everywhere – even in social media timelines. Participants can take to their social channels to provide education and information .. read more

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Why Loyalty Programs Are Poised for Growth

Why Loyalty Programs Are Poised for Growth

[ 0 ] September 17, 2014 |

In the marketing world, I am seeing the emergence of an exciting new era of “all things digital” that will require a change of mindset and skillset for marketers and service providers alike. Loyalty Clubs will take on a new level of importance and as a result, ongoing relevant customer communications that are personalized across different media channels, including print – will be more critical for marketing success than ever before. And the key to successfully deploy such massively individualized .. read more

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Why Video Personalization Should Play a Lead Role in Your Multichannel Campaign

Why Video Personalization Should Play a Lead Role in Your Multichannel Campaign

[ 0 ] June 9, 2014 |

An introduction to print marketing with personalized video, by John Arnsdorf, Product Marketing Manager at XMPie.  This article was first published in Printing Industries of America: The Magazine (June 2014 edition).

Personalization across multiple channels, creating a two-way dialogue between seller and customer, is a key goal that ensures optimum customer experience, brand building and increased ROMI.  Personalizing text, images and charts is just a first step towards launching a successful omnichannel campaign.  Print service providers can now stand out even further from .. read more

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Turning Customers into Brand Ambassadors with XMPie

Turning Customers into Brand Ambassadors with XMPie

[ 0 ] May 15, 2014 |

Register here for the next XMPie webinar to learn more about this ground-breaking one-to-one personalized subscription campaign.

Turning Customers into Brand Ambassadors with XMPie | A customer story – Opera de Montreal

Tuesday, May 20, 2014

11:00 a.m. to 12:00 p.m. EDT

What time does the Webinar begin in my time zone?

Register Here.

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Opéra De Montréal hits a high note with personalized customer communications

Opéra De Montréal used to rely on a steady audience of annual ticket-holders.  Yet times are changing and the business faces a critical .. read more

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From Stress to Success: A Print Business’ Transformation

From Stress to Success: A Print Business’ Transformation

[ 0 ] May 1, 2014 |

Jefferson Riley, CEO of the THP Creative Group had built up a diverse commercial print business in the greater Atlanta area providing conventional, digital and large format print and promotional products to corporate clients across a wide range of industries.  THP had been in operation for 36 years, yet by the end of 2012, the business was facing a severe crisis. Sales had been in decline from 2008 to 2011 and then went flat to the extent that Riley was forced .. read more

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How to Market Your Web-to-Print Service Effectively

How to Market Your Web-to-Print Service Effectively

[ 0 ] March 26, 2014 |

Web-to-print is transforming the print industry, bringing with it a host of benefits for print providers:

But what about the benefits for your customers? How can you sell your Web-to-print service? A recent white paper from the National Association for Printing Leadership (NAPL) Research Center, “Web-to-print: The Promise, the Potential, and the Reality,” (sponsored by Xerox) has found that some printers are finding it difficult to convince customers of the payback for their own businesses.  Here are 10 Steps to ensuring .. read more

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