There were hundreds in line over the duration of the show. All ready to do their best at “winning” the US Open Tennis tourney. With great anticipation, they entered the queue, put on their bright white polo shirt emblazoned with the logo, and prepared to do their best against their adversary. Anticipating serving match point, each “player” stared down their competition with a threatening glare. Swaying side-to-side they showed that they were boss on this court and were ready to .. read more
PersonalEffect version 6.5 is now available! XMPie PersonalEffect TransMedia provides the most comprehensive, open, scalable and integrated solution on the market for creating cross media campaigns. Our developers continually work to provide users with a richer experience and more robust capabilities. It is important to us that we provide users with an intuitive solution and a unified workflow across all channels, so that they can deliver powerful, one-to-one cross-media campaigns that deliver amazing results with as little effort as possible. .. read more
Filed under: Cross Media, General, Marketing, uDirect
This blog post is in honor of the new release of XMPie uDirect Video, version 1.5. Read on to learn about great new features that are now available!
The statistics are mind-boggling. All over the Internet there is news about the explosive growth of video sites such as YouTube® and Vimeo®. If you sift through the data, you find amazing metrics for YouTube that include the following: 60 hours of video gets uploaded every minute; 4 billion videos are watched every .. read more
The Xerox Best of the Best awards recognize outstanding achievements made by members of the Xerox Premier Partners Global Network. Award categories have in the past included: Digital Trailblazer, Books, Digital and Offset, Digital Packaging, Direct Marketing, Photo Publishing and TransPromo. Several winners over the years have been XMPie users, and their XMPie solutions have played an integral part in the campaigns for which they won an award. In celebration of XMPie users’ success, leading up to the announcement of .. read more
We were humbled to read PODi’s recent praise of XMPie’s free, cloud-based campaign collaboration tool, Circle. PODi released a positive product briefing on Circle and we are very inspired when we hear their perspective and read that they find Circle to be such a helpful tool for the planning, collaboration and building of cross-media campaigns.
We developed Circle because we saw a real need for parties involved in cross-media campaigns to easily convey and interpret ideas and plans. Anyone who’s participated .. read more
If you missed the webinar on Mastering the Numbers Game of 1:1 Cross-Media Marketing, you can still be in the game by listening to this webinar replay. Learning to talk, present and review all the marketing numbers that truly mean something to marketing people, discussing metrics, ROI and KPIs with customers, mean that you know their language and their marketing environment.
Don’t be intimidated by numbers, but master them using this webinar replay. You will understand how to conduct a marketing .. read more
Jerry Scher of WhatTheyThink recently wrote “Interpersonal Skills Influence Job Performance,” a piece on how critical or detrimental specific personality traits are in the workplace. The traits discussed are all necessary elements to creating a well-functioning team (diplomacy, optimism, collaboration, flexibility, etc.) or traits that can hinder the creation of a well-functioning team (dogmatism, defensiveness, authoritativeness, domination, etc.). This piece got us thinking about how these traits – and the theory behind it all – apply to creative teams. In .. read more
Filed under: Cross Media, Events, Marketing, One-to-one
If you have been facing challenges in trying to sell a new 1to1 cross-media marketing concept, or have broken in sweat when the conversation turned to the ultimate questions on “How much will it cost?”, “How do you guarantee the results?”, ”It’s too complicated and will disrupt my department”, or if you ever skated your answer around the unavoidable discussion of ROMI, you are not alone.
The reality is that any clients will have doubts when exposed to new marketing strategies .. read more
There are early-adopters who have asked us to keep this under wraps. They have encouraged us to take this information and hide it away for all time like the lost ark in “Raiders”. But with data from Social Media Examiner http://www.socialmediaexaminer.com/ showing over three quarters of marketers increasing their video budgets YOY, search results with video links having 41% more click-throughs than text links, and home pages with videos having a 53 times more likely chance of being at the .. read more
The summer season is here in the US. Children are out of school, families are planning vacations, people are hosting picnics, cookouts, pool parties and more. In a couple of months, back-to-school planning will commence, with some students preparing to wander familiar halls again, and others headed off to college for the first time. Summer is a season of increased activity, and retailers across the country hurry to leverage each of these activities to drive traffic and increase revenues.
What is .. read more