Recent Articles

Participate in International Print Day; Showcase the Power of Print

Participate in International Print Day; Showcase the Power of Print

[ 0 ] October 6, 2014 |

By Ayelet Szabo-Melamed, Product Marketing Manager, XMPie

In today’s always-on, digital world, it’s refreshing to learn that hundreds of graphic communications and marketing professionals will be celebrating print by participating in Print Media Centr’s “International Print Day” on Wednesday, Oct. 8.

Dubbed “international” with the objective to trend worldwide, Print Media Centr wants to remind those not in the industry that print is everywhere – even in social media timelines. Participants can take to their social channels to provide education and information .. read more

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Why Loyalty Programs Are Poised for Growth

Why Loyalty Programs Are Poised for Growth

[ 0 ] September 17, 2014 |

In the marketing world, I am seeing the emergence of an exciting new era of “all things digital” that will require a change of mindset and skillset for marketers and service providers alike. Loyalty Clubs will take on a new level of importance and as a result, ongoing relevant customer communications that are personalized across different media channels, including print – will be more critical for marketing success than ever before. And the key to successfully deploy such massively individualized .. read more

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Why Video Personalization Should Play a Lead Role in Your Multichannel Campaign

Why Video Personalization Should Play a Lead Role in Your Multichannel Campaign

[ 0 ] June 9, 2014 |

An introduction to print marketing with personalized video, by John Arnsdorf, Product Marketing Manager at XMPie.  This article was first published in Printing Industries of America: The Magazine (June 2014 edition).

Personalization across multiple channels, creating a two-way dialogue between seller and customer, is a key goal that ensures optimum customer experience, brand building and increased ROMI.  Personalizing text, images and charts is just a first step towards launching a successful omnichannel campaign.  Print service providers can now stand out even further from .. read more

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Turning Customers into Brand Ambassadors with XMPie

Turning Customers into Brand Ambassadors with XMPie

[ 0 ] May 15, 2014 |

Register here for the next XMPie webinar to learn more about this ground-breaking one-to-one personalized subscription campaign.

Turning Customers into Brand Ambassadors with XMPie | A customer story – Opera de Montreal

Tuesday, May 20, 2014

11:00 a.m. to 12:00 p.m. EDT

What time does the Webinar begin in my time zone?

Register Here.

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Opéra De Montréal hits a high note with personalized customer communications

Opéra De Montréal used to rely on a steady audience of annual ticket-holders.  Yet times are changing and the business faces a critical .. read more

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From Stress to Success: A Print Business’ Transformation

From Stress to Success: A Print Business’ Transformation

[ 0 ] May 1, 2014 |

Jefferson Riley, CEO of the THP Creative Group had built up a diverse commercial print business in the greater Atlanta area providing conventional, digital and large format print and promotional products to corporate clients across a wide range of industries.  THP had been in operation for 36 years, yet by the end of 2012, the business was facing a severe crisis. Sales had been in decline from 2008 to 2011 and then went flat to the extent that Riley was forced .. read more

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How to Market Your Web-to-Print Service Effectively

How to Market Your Web-to-Print Service Effectively

[ 0 ] March 26, 2014 |

Web-to-print is transforming the print industry, bringing with it a host of benefits for print providers:

But what about the benefits for your customers? How can you sell your Web-to-print service? A recent white paper from the National Association for Printing Leadership (NAPL) Research Center, “Web-to-print: The Promise, the Potential, and the Reality,” (sponsored by Xerox) has found that some printers are finding it difficult to convince customers of the payback for their own businesses.  Here are 10 Steps to ensuring .. read more

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Exercising your cross media muscles

Exercising your cross media muscles

[ 0 ] March 20, 2014 |

Successfully transforming your print business into a cross media marketing services provider is no easy feat.  Not only is it likely that your staff may not yet have the skills, knowledge or desire to make that change, but also your customers probably aren’t yet even asking for such services and they likely don’t even know that many commercial printers already offer such campaigns!

Yet, getting into shape to successfully achieve cross media success by integrating digital and print may .. read more

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Increasing Response Rates and ROI with Personalized URLs

Increasing Response Rates and ROI with Personalized URLs

[ 0 ] March 6, 2014 |

By Judy Berlin, VP Worldwide Marketing, XMPie

10 tips for boosting your marketing campaigns with personalized landing pages

When Time Magazine Europe needed assistance in moving from a manual postal mail-based subscription process to harnessing the potential of an online order system they turned to Latcham Direct, a UK-based company providing direct mail, cross media, document management and print management services.

In the past, Time Magazine’s subscription method had relied on a time-consuming and expensive system whereby customers manually completed and .. read more

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CCM fast moving towards individualized, multichannel communications

CCM fast moving towards individualized, multichannel communications

[ 0 ] February 16, 2014 |

Editorial by Jacob Aizikowitz, President of XMPie

Gartner’s first CCM Magic Quadrant evaluates vendors in today’s CCM industry, which is fast evolving from its historical roots in the Transactional applications space into multichannel, interactive, individualized communications that are creatively compelling.

The Transactional applications market place is print-centric, using Transactional output formats — such as IPDS and AFP — and it is outbound focused. I believe, as CCM shifts, Transactional will be a less prominent factor while interactive, media-rich, creatively engaging, and multichannel .. read more

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4 Smart Ways to Expand Print Campaigns with Digital Media

4 Smart Ways to Expand Print Campaigns with Digital Media

[ 0 ] February 2, 2014 |

Digital technology has been quietly revolutionizing the print industry for years.  In fact research consistently shows that integrating digital technology into print campaigns increases ROI significantly.   This revolution, along with huge advances in the field of Big Data, means that digital printing, and especially variable data digital printing (VDP), has become an essential part of the effective marketing mix.

But what is the best approach when deciding how to integrate digital technology into your print campaigns?  What are the pros and .. read more

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