Web-to-print is transforming the print industry, bringing with it a host of benefits for print providers:
But what about the benefits for your customers? How can you sell your Web-to-print service? A recent white paper from the National Association for Printing Leadership (NAPL) Research Center, “Web-to-print: The Promise, the Potential, and the Reality,” (sponsored by Xerox) has found that some printers are finding it difficult to convince customers of the payback for their own businesses. Here are 10 Steps to ensuring .. read more
Successfully transforming your print business into a cross media marketing services provider is no easy feat. Not only is it likely that your staff may not yet have the skills, knowledge or desire to make that change, but also your customers probably aren’t yet even asking for such services and they likely don’t even know that many commercial printers already offer such campaigns!
Yet, getting into shape to successfully achieve cross media success by integrating digital and print may .. read more
By Judy Berlin, VP Worldwide Marketing, XMPie
10 tips for boosting your marketing campaigns with personalized landing pages
When Time Magazine Europe needed assistance in moving from a manual postal mail-based subscription process to harnessing the potential of an online order system they turned to Latcham Direct, a UK-based company providing direct mail, cross media, document management and print management services.
In the past, Time Magazine’s subscription method had relied on a time-consuming and expensive system whereby customers manually completed and .. read more
Editorial by Jacob Aizikowitz, President of XMPie
Gartner’s first CCM Magic Quadrant evaluates vendors in today’s CCM industry, which is fast evolving from its historical roots in the Transactional applications space into multichannel, interactive, individualized communications that are creatively compelling.
The Transactional applications market place is print-centric, using Transactional output formats — such as IPDS and AFP — and it is outbound focused. I believe, as CCM shifts, Transactional will be a less prominent factor while interactive, media-rich, creatively engaging, and multichannel .. read more
Digital technology has been quietly revolutionizing the print industry for years. In fact research consistently shows that integrating digital technology into print campaigns increases ROI significantly. This revolution, along with huge advances in the field of Big Data, means that digital printing, and especially variable data digital printing (VDP), has become an essential part of the effective marketing mix.
But what is the best approach when deciding how to integrate digital technology into your print campaigns? What are the pros and .. read more
There were hundreds in line over the duration of the show. All ready to do their best at “winning” the US Open Tennis tourney. With great anticipation, they entered the queue, put on their bright white polo shirt emblazoned with the logo, and prepared to do their best against their adversary. Anticipating serving match point, each “player” stared down their competition with a threatening glare. Swaying side-to-side they showed that they were boss on this court and were ready to .. read more
PersonalEffect version 6.5 is now available! XMPie PersonalEffect TransMedia provides the most comprehensive, open, scalable and integrated solution on the market for creating cross media campaigns. Our developers continually work to provide users with a richer experience and more robust capabilities. It is important to us that we provide users with an intuitive solution and a unified workflow across all channels, so that they can deliver powerful, one-to-one cross-media campaigns that deliver amazing results with as little effort as possible. .. read more
This blog post is in honor of the new release of XMPie uDirect Video, version 1.5. Read on to learn about great new features that are now available!
The statistics are mind-boggling. All over the Internet there is news about the explosive growth of video sites such as YouTube® and Vimeo®. If you sift through the data, you find amazing metrics for YouTube that include the following: 60 hours of video gets uploaded every minute; 4 billion videos are watched every .. read more
The Xerox Best of the Best awards recognize outstanding achievements made by members of the Xerox Premier Partners Global Network. Award categories have in the past included: Digital Trailblazer, Books, Digital and Offset, Digital Packaging, Direct Marketing, Photo Publishing and TransPromo. Several winners over the years have been XMPie users, and their XMPie solutions have played an integral part in the campaigns for which they won an award. In celebration of XMPie users’ success, leading up to the announcement of .. read more
We were humbled to read PODi’s recent praise of XMPie’s free, cloud-based campaign collaboration tool, Circle. PODi released a positive product briefing on Circle and we are very inspired when we hear their perspective and read that they find Circle to be such a helpful tool for the planning, collaboration and building of cross-media campaigns.
We developed Circle because we saw a real need for parties involved in cross-media campaigns to easily convey and interpret ideas and plans. Anyone who’s participated .. read more