In the marketing world, I am seeing the emergence of an exciting new era of “all things digital” that will require a change of mindset and skillset for marketers and service providers alike. Loyalty Clubs will take on a new level of importance and as a result, ongoing relevant customer communications that are personalized across different media channels, including print – will be more critical for marketing success than ever before. And the key to successfully deploy such massively individualized .. read more
An introduction to print marketing with personalized video, by John Arnsdorf, Product Marketing Manager at XMPie. This article was first published in Printing Industries of America: The Magazine (June 2014 edition).
Personalization across multiple channels, creating a two-way dialogue between seller and customer, is a key goal that ensures optimum customer experience, brand building and increased ROMI. Personalizing text, images and charts is just a first step towards launching a successful omnichannel campaign. Print service providers can now stand out even further from .. read more
Register here for the next XMPie webinar to learn more about this ground-breaking one-to-one personalized subscription campaign.
Turning Customers into Brand Ambassadors with XMPie | A customer story – Opera de Montreal
Tuesday, May 20, 2014
11:00 a.m. to 12:00 p.m. EDT
What time does the Webinar begin in my time zone?
Opéra De Montréal hits a high note with personalized customer communications
Opéra De Montréal used to rely on a steady audience of annual ticket-holders. Yet times are changing and the business faces a critical .. read more
Jefferson Riley, CEO of the THP Creative Group had built up a diverse commercial print business in the greater Atlanta area providing conventional, digital and large format print and promotional products to corporate clients across a wide range of industries. THP had been in operation for 36 years, yet by the end of 2012, the business was facing a severe crisis. Sales had been in decline from 2008 to 2011 and then went flat to the extent that Riley was forced .. read more
Web-to-print is transforming the print industry, bringing with it a host of benefits for print providers:
But what about the benefits for your customers? How can you sell your Web-to-print service? A recent white paper from the National Association for Printing Leadership (NAPL) Research Center, “Web-to-print: The Promise, the Potential, and the Reality,” (sponsored by Xerox) has found that some printers are finding it difficult to convince customers of the payback for their own businesses. Here are 10 Steps to ensuring .. read more
Successfully transforming your print business into a cross media marketing services provider is no easy feat. Not only is it likely that your staff may not yet have the skills, knowledge or desire to make that change, but also your customers probably aren’t yet even asking for such services and they likely don’t even know that many commercial printers already offer such campaigns!
Yet, getting into shape to successfully achieve cross media success by integrating digital and print may .. read more
By Judy Berlin, VP Worldwide Marketing, XMPie
10 tips for boosting your marketing campaigns with personalized landing pages
When Time Magazine Europe needed assistance in moving from a manual postal mail-based subscription process to harnessing the potential of an online order system they turned to Latcham Direct, a UK-based company providing direct mail, cross media, document management and print management services.
In the past, Time Magazine’s subscription method had relied on a time-consuming and expensive system whereby customers manually completed and .. read more
Editorial by Jacob Aizikowitz, President of XMPie
Gartner’s first CCM Magic Quadrant evaluates vendors in today’s CCM industry, which is fast evolving from its historical roots in the Transactional applications space into multichannel, interactive, individualized communications that are creatively compelling.
The Transactional applications market place is print-centric, using Transactional output formats — such as IPDS and AFP — and it is outbound focused. I believe, as CCM shifts, Transactional will be a less prominent factor while interactive, media-rich, creatively engaging, and multichannel .. read more
Digital technology has been quietly revolutionizing the print industry for years. In fact research consistently shows that integrating digital technology into print campaigns increases ROI significantly. This revolution, along with huge advances in the field of Big Data, means that digital printing, and especially variable data digital printing (VDP), has become an essential part of the effective marketing mix.
But what is the best approach when deciding how to integrate digital technology into your print campaigns? What are the pros and .. read more
There were hundreds in line over the duration of the show. All ready to do their best at “winning” the US Open Tennis tourney. With great anticipation, they entered the queue, put on their bright white polo shirt emblazoned with the logo, and prepared to do their best against their adversary. Anticipating serving match point, each “player” stared down their competition with a threatening glare. Swaying side-to-side they showed that they were boss on this court and were ready to .. read more