Recent Articles

The First Ever XMPie Users Group Conference in Europe

The First Ever XMPie Users Group Conference in Europe

[ 0 ] May 28, 2015 |

[View the story “Multichannel Motivation at #XUG15EU” on Storify]

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Top Five Things I am Looking Forward To At XUG15EU – The XMPie Users Group Conference in Berlin

Top Five Things I am Looking Forward To At XUG15EU – The XMPie Users Group Conference in Berlin

[ 0 ] April 28, 2015 |

By Christian Kopocz, CEO of prindoz (Germany) and XMPie User Group Board Member.

Next month I have the privilege of being a co-host of the inaugural XUG15EU XMPie Users Group Conference in Berlin.  This is a unique European event to complement our annual event in the USA which is happening later in the year.

The XMPie community is growing fast in Europe so there is pressing need to bring everyone together with common goals – to share knowledge, spark imagination and help .. read more

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How does uMerge compare to uCreate Print?

How does uMerge compare to uCreate Print?

[ 0 ] April 26, 2015 |

By Ayelet Szabo-Melamed, Product Marketing Manager at XMPie

We just had a great webinar to introduce the latest XMPie product– uMerge. We answered many questions during the webinar but one question in particular was repeated in many variations and I’d like to take this opportunity to answer it:

What is the big difference between uMerge and our other product, uCreate Print? It looks like there is all the same functionality. Is this just uCreate Print in the cloud? What if I have .. read more

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How One Company Got a 53 Percent Response Rate With a Festive Personalized Cross Media Campaign For Their Customers

How One Company Got a 53 Percent Response Rate With a Festive Personalized Cross Media Campaign For Their Customers

[ 0 ] April 21, 2015 |

Spring has sprung and we’re finally into April! The change of seasons gives a renewed sense of energy and it is the ideal time to take a fresh look at things. One of our customers in the UK, Latcham Direct, recently created a campaign that I think will pique your interest and hopefully give you a little inspiration as you set out your plans for the next few months.

Latcham wanted to showcase their sophisticated variable data cross media capabilities while .. read more

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XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 2: Need to Crop? Use Photoshop!

XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 2: Need to Crop? Use Photoshop!

[ 0 ] April 13, 2015 |

Posted by Zvika Leybovich, Manager, 1:1 Media technologies, XMPie:

As we move on to part two of our XMPie Designer Series: VDP Best Practices and Optimization Techniques, we’re going to explore another photo manipulating technique: cropping. Cropping is a great way for designers to accentuate certain aspects of an image or photo to complement their layout.

There are a variety of ways designers can crop their images, but some methods are better than others for optimizing final output files. Let’s examine the difference between .. read more

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XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 1: Optimizing Images For Your Layout

XMPie Designer Series: VDP Best Practices and Optimization Techniques | Part 1: Optimizing Images For Your Layout

[ 6 ] March 24, 2015 |

Posted by Zvika Leybovich, Manager, 1:1 Media technologies, XMPie:

Calling all designers using Adobe® InDesign! If you’re looking for best practice tips and optimization techniques to maximize your design output, our five-part XMPie Designer Blog Series is just the ticket.

In this series we’ll explore a variety of ways for designers to improve performance and boost output results, ranging from image resolution and cropping to transparency effects and proper use of layers. All of XMPie’s products are tightly integrated with Adobe InDesign Creative software, .. read more

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XMPie Software and Personalized Print in High-Volume / High-Speed Applications

XMPie Software and Personalized Print in High-Volume / High-Speed Applications

[ 0 ] February 5, 2015 |

Reflecting on a Recent XMPie Webinar

by Jacob Aizikowitz – President, XMPie

Traditionally, High-Volume / High-Speed personalized print applications, such as billing statements, were in the classical transactional space.   Many TransPromo applications were also based on classical or legacy transactional workflows (mainly characterized by the use of IPDS / AFP / IJPDS as print workflow protocols.)

With the advancements in print technology, introducing top quality color and a rich selection of substrates, together with high speed and high duty cycles, the door to attractive direct .. read more

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Still need a New Year’s Resolution? Stop Talking about Print!

Still need a New Year’s Resolution? Stop Talking about Print!

[ 0 ] January 19, 2015 |

 

5 ways to change the conversation

It’s time to talk Technology. Not Print.

It may sound counterintuitive but as we move into 2015 the PSP business model continues to change fast.  Don’t get left behind.

 “Since we’ve converted to a technology business we’ve been talking less and less about printing… more about full program management, turn-key solutions, and our print volume has increased every year,” says Kenneth Shriber of Ditto Documents. “The less we talk about print, our printing volume has grown significantly!” .. read more

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Participate in International Print Day; Showcase the Power of Print

Participate in International Print Day; Showcase the Power of Print

[ 0 ] October 6, 2014 |

By Ayelet Szabo-Melamed, Product Marketing Manager, XMPie

In today’s always-on, digital world, it’s refreshing to learn that hundreds of graphic communications and marketing professionals will be celebrating print by participating in Print Media Centr’s “International Print Day” on Wednesday, Oct. 8.

Dubbed “international” with the objective to trend worldwide, Print Media Centr wants to remind those not in the industry that print is everywhere – even in social media timelines. Participants can take to their social channels to provide education and information .. read more

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Why Loyalty Programs Are Poised for Growth

Why Loyalty Programs Are Poised for Growth

[ 0 ] September 17, 2014 |

In the marketing world, I am seeing the emergence of an exciting new era of “all things digital” that will require a change of mindset and skillset for marketers and service providers alike. Loyalty Clubs will take on a new level of importance and as a result, ongoing relevant customer communications that are personalized across different media channels, including print – will be more critical for marketing success than ever before. And the key to successfully deploy such massively individualized .. read more

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